NextPrinciples Closes Round of Angel Funding

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Investment in award-winning Social Media Intelligence Platform will further accelerate engineering and sales efforts.

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By combining social media intelligence and actionable recommendations, we address one of the most pressing needs for all marketers today — to enhance and improve customer engagement.

NextPrinciples, Inc., a cloud-based social CRM company, today announced it received $1M in seed funding from a group of senior executives and seasoned investors in the enterprise technology space. The angel funds will be used to fuel company expansion in the areas of engineering, marketing and sales.

NextPrinciples’ Insight-to-Action platform aggregates and analyzes data from multiple social media channels, including Twitter, Facebook, LinkedIn, YouTube and blogs. Marketers are able to monitor campaigns, trends and conversations and gain actionable insights for improved customer relations and brand and product performance.

NextPrinciples is experiencing great momentum, building on the company’s 2011 success which included the addition of several significant customers, such as SAP and Perforce Software. The company was also awarded a 2011 SNCR Excellence in New Communications Award in the category of Social CRM.

“By combining social media intelligence and actionable recommendations, we address one of the most pressing needs for all marketers today — to enhance and improve customer engagement,” said Satya Krishnaswamy, CEO and co-founder of NextPrinciples. “This funding accelerates the growth of our product offering and the reach of our sales, marketing and business development efforts. We look forward to working with the investment team and benefiting from their collective domain knowledge and expertise."

The investment round was led by Alex Ott, founder of CrossContinental Ventures, board member of QlikTech and former executive of SAP and Siebel. Fellow angel investors include: Paul Wahl, currently CEO of Causata , CEO-in-Residence with Accel Partners, and former executive of SAP and Siebel; Les Hayman, former Extended Board Member of SAP and current board member of multiple startups; and a number of other CRM and enterprise software executives from the United States, Europe, Latin America and Asia.

"NextPrinciples’ early success with marquee customers such as SAP and Perforce Software underscores the unmet market need for Social CRM and the viability of powerful solutions that are simple to use and extremely easy to implement," said Ott. “Today’s marketing, sales and support professionals don’t just need social media intelligence; they need clear analytics that outline a plan for improved customer relationships.”

Editor’s Note: NextPrinciples will be showcasing the Insight-to-Action platform at Booth K4 at Gartner’s Customer 360 Summit, which will be held March 14-16 in Orlando, FL. For more information or to register, visit

About NextPrinciples
NextPrinciples is pioneering a new social CRM software service, "Insight-to-Action," which can be used on any device, by anyone in your organization, to effectively monitor, manage and act on social media interactions and conversations across channels.

The SaaS-based platform quickly transforms social media data into actionable engagement. Raw data and analysis of trends, conversations and activities can be easily shared through the web and social networks.

Insight-to-Action has proven itself valuable in events, campaigns and community engagements. The company won the SNCR Award for Excellence in New Media Communications in 2011 and was a finalist in the Enterprise 2.0 Launchpad Competition.

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NextPrinciples is a trademark of NextPrinciples, Inc. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.

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Lou Leporace
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