Businesses Reach 200 Million on China's Twitter Instantly with New Technology Developed by China Digital-Entry Specialists, Web Presence In China

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China digital-entry specialists, Web Presence In China develops new technology allows easy use of China’s most popular social media site by Western organizations.

Web Presence In China announced today that it has developed proprietary technology to ensure clients can manage their Sina Microblogs (Weibo) through an English interface. This automated procedure means clients can post their content to China’s most popular microblog, Sina Weibo with the click of a button, and without knowing Mandarin.

“Because Sina Weibo is without question the most important social media platform in China, and social media plays such a critical role in modern marketing, wherever a company is, we feel we’ve developed something very special,” says Jacob T. Cooke, CEO of Web Presence In China. With over 200 million users, a number growing exponentially year-on-year, Sina Weibo is indeed a critical component of an effective China marketing campaign.

Sina’s microblog service is barely two years old, but already one out of four urban Chinese 15 to 64 years old already has at least one account. Sina Weibo can be considered a hybrid of Facebook and Twitter. Unlike the latter two, however, Chinese users depend on Sina for not just real-time news and networking, but also product information and recommendations. Moreover, Sina Weibo users are much more interested in sharing product/service-oriented information with their network than Western microblog users.

“This is a breakthrough for both western organizations marketing to China and for us at Web Presence In China,” says Charles Jette, a programmer and web-designer at Web Presence In China. “Our mission for clients is not only to make a seamless, beautiful Chinese website enabled for e-commerce, but also to make a back end CMS (Content Management System) that clients can use in English. Now that we’ve integrated Sina into the back end, our standard of service just got that much higher.”

Web Presence In China’s Sina Integration doesn’t just involve forwarding messages from a back end content-entry page to a Sina account. Web Presence In China’s new system means that pictures in the content are automatically resized, links back to the website are created, and that proper tags are placed on the post, a unique offering as of the time of this writing.

This integration merges two facets of WPIC’s platform for China digital entry. Localization of a western company’s website, including professional translation into Mandarin and e-commerce enabling is usually the first step. Search engine optimization on Baidu and Google Hong Kong usually follows, with Chinese social media kicking in during the SEO process. Now, however, a Western company can begin sharing content on Weibo as soon as Web Presence In China has delivered its China-localized site. Of course, Web Presence In China can and does establish other Chinese social media accounts for clients on advisement and as part of strategy, such as Sohu and Tencent.

“A lot of Western organizations are worrying that, with new Chinese government regulations concerning Sina, they won’t be able to use the service anymore,” says Sam Clohessy, Web Presence In China’s Australia director. “In fact, foreigners can still open accounts, but they can’t have their accounts officially verified by Sina. And official verification is critical for an organization to gain the trust of followers. Fortunately, Web Presence In China can provide verified accounts for a client, along with all other components necessary for reaching a target demographic China-wide, online.”

About WPIC:
Beijing-based Web Presence in China brings online Chinese customers to western businesses. The company specializes in website localization, English-to-Chinese translation, China SEO, and Chinese social media marketing and China digital-entry solutions.

Joseph Cooke, Director


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