Pure Web’s Wesomedia Looks to Kickstarter to Secure Funds to Develop Their Latest Video Game: Doin’ Time

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Crowdsourcing is becoming increasingly popular among small companies and individuals seeking capital to fund their projects.

Doin' Time, the latest game project by Pure Web looks to Kickstarter for funding.

Doin' Time, the latest game project by Pure Web looks to Kickstarter for funding.

When you start building the game to satisfy your investor instead of building the game to satisfy your players, that is when you are doing it wrong.

It is no secret that video games are big money, the potential profits are big and the production costs are big. Finding money for projects such as these is tricky to say the least. Most games live or die with the design documents made by the game’s creative team. Strict adherence to these allows for a finished product that is as close as possible to the idea that started it. When game development begins to stray from the original design documents the end product suffers.

Funding, an issue for many small companies and startups, is getting more difficult by the day. Financial institutions want to see a finished product before they loan you the money and private investors want a huge stake in the game’s development process as well as the revenue’s generated when the game is completed. Regardless of the path chosen investors will have a say in the game’s development and this is leads to an end product that is not focused on the players.

“We looked to private investors but these people wanted either a ton of control over the design process or a ton of control of the business. We were not willing to give up any”, says Steve Fortmann, owner of Pure Web, “When you start building the game to satisfy your investor instead of building the game to satisfy your players, that is when you are doing it wrong.”

Pure Web decided to go with Kickstarter to be the platform for funding their project after months of careful consideration. Kickstarter’s, “All or Nothing” approach to funding means that projects have to meet or surpass their fundraising goal or they do not get any of the funding. While Kickstarter provides the platform it is still up to project owners to promote it. Not only that but backers, people who pledge to fund a project, receive rewards for doing so and not monetary compensation. These rewards can be anything, from finished copies of the product to branded clothing items.

The game Doin’ Time is such a different idea for a game that Pure Web decided it needed a more creative way to fund it. Getting the project funded through crowdsourcing not only takes care of all the costs associated with the game’s development but it also gives you a pretty good indication on how prospective players will receive the end project. Being set in prison, many of the rewards for Doin’ Time are themed to prison items such as soap on a rope, orange jumpsuits, and prisoner handbooks.

About Doin’ Time on Kickstarter
The game takes place in Rightsville State Prison. With corrupt officials and self-serving guards the prison is completely out of control and under the direction of the various gangs that call it home. This game is all about doing the time. Making the right decisions will keep you alive while you serve your prison sentence. You will have to learn the skills to survive your new life on the inside. For more information visit the Kickstarter Project

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Stephen Fortmann
Pure WD LLC
770-441-4356 101
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