Outsourcing Company to Help City Set Up Crisis Center

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FirstAide, whose operations is based in a KPO facility, sets the Office of the Mayor of Cebu City as the command center for proper emergency procedures as part of the city's crisis management plan.

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FirstAide, whose operations is based in a KPO facility and setting the Office of the Mayor as the command center sets proper emergency procedures as the foundation crisis management plan.

The ultimate test of the efficacy of emergency management arrangements should always be the extent to which these arrangements deliver an acceptable measure of safety and security to the community. The most meaningful way to evaluate the efficacy of these arrangements is to examine their application in the management of various emergencies. The City of Cebu has been presented with such an opportunity as a consequence of the recent earthquake that caused panic among locals, severely testing Cebu City's emergency management arrangements. The learnings from such must not be lost.

In undertaking this, the City of Cebu establishes FIRSTAIDE as it its official emergency call center. FirstAide, whose operations is based in a KPO facility and setting the Office of the Mayor as the command center sets proper emergency procedures as the foundation crisis management plan. FirstAide’s objective is to receive calls within Cebu City for emergencies such as fire, explosive devices, civil disturbance, as well as calamities.

Public Warning Communications
FirstAide provides the citywide capability to receive and transmit priority communications traffic during an imminent or actual emergency event that necessitates expanded coordination of communications systems. They will provide management, oversight and coordination of communications functions among city and first responders, city departments and the general public.

Further, FirstAide:

  •     Serves as the official Communications Coordinating Unit to the Central Command Center as directed by the Mayor of Cebu City;
  •      Provides appropriate information on the emergency situation to the Central Command Center in addition to emergency mass communication resources
  •      Provides updates to the Central Command Center & with authorization from the Mayor of Cebu City, feeds updates to media as new information is available
  •      Maintains the Cebu City Central Command Communications Center in a state of constant readiness (24/7/365)
  •      Notifies the Director of Emergency Management of Level 2 or 3 emergencies and ensures a chronological log of the emergency is documented from start to completion

FirstAide applies a public warning system that is designed to allow authorities to warn the public of impending or current emergencies affecting their area during a major disaster or event where the need to relay public information is immediate, FirstAide will coordinate the development of public warning messages and their release via the most appropriate/effective public warning system.

The public warning systems are activated by local government officials, and will typically contain alert, notification, and educational information. Such public warning systems is valuable due to its ability to communicate critical information to the public when other communication systems are undependable. Public warnings may be issued during severe weather, flooding, fire, hazardous material release, terrorist threat, water contamination and any other threats to life, property and safety.

Cebu's Emergency Call Center
The call center, which serves as its emergency communication hub, has competent and highly trained staff who can handle the high-pressure work 24/7 effectively. The emergency communication center assesses the call situation, sends the appropriate information to the correct emergency department and responds to the stressed caller. They also coordinate various emergency agencies on a daily basis since their emergency communication systems has the most advanced technology.

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Mawit Go