Tahitian Noni International Wins 2012 Telly Award

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Japanese Ad Campaign Earns Telly for Set of Three TV Spots

For millennia, the people of French Polynesia have known that noni gives them health, strength, and resilience

Tahitian Noni International (TNI) announced that its video work has been selected to receive a 2012 Telly Award. The Telly Awards honor the best local, regional, and cable television commercials and programs, as well as the finest video and film productions. The 33rd Annual Telly Awards received approximately 11,000 entries from all 50 states and five continents.

The Japanese Ad Campaign is a series of three 15 second TV spots produced internally by a multi-team collaboration between TNI’s US corporate and Tokyo staff. While the spots are voiced in Japanese they communicate universal messages and emotions that seem to transcend distance, language and cultural barriers.

Spot 1: Tradition
“For millennia, the people of French Polynesia have known that noni gives them health, strength, and resilience. Why not see what Tahitian Noni can do for you?” http://www.youtube.com/watch?v=nmt5teRV3fU&feature=youtu.be

Spot 2: Science
“Meet the iridoid. It’s one of the hardest working nutrients in nature. And it’s linked to a long list of health benefits. No other supplement delivers a higher dose of iridoids than Tahitian Noni. Feel the difference it can make in your life.” http://youtu.be/xI9gRMfJKOg

Spot 3: Family
“You do all you can to protect the health and happiness of your family. But there’s one other small thing you can do that can make a big difference - Tahitian Noni. It may be the healthiest drink on earth.” http://youtu.be/bdD-Zu4H3iM
Credit for the award-winning spots goes to:
Producer/Writer             Takua Honda
Creative Director/Writer        Jay J. von Burnham
Editor/Motion Graphics        Chris Florence
Production Manager            Kelly Fisher

To view a complete list of Telly Award winners for the 33rd annual competition, visit http://www.tellyawards.com.

About the Company
Tahitian Noni International (soon to be Morinda Bioactives in April) is a global, research-driven bioactive products company that was the first to introduce the health benefits of the noni plant—a bioactive-rich, adaptogenic plant, containing iridoid compounds—to the world outside of Tahiti. Tahitian Noni International is the leader in the discovery, development, manufacturing, and marketing of noni-based bioactive products including nutritional supplements, beauty, and weight loss lines. Headquartered in Provo, Utah, Tahitian Noni International has a presence in over 70 markets worldwide, and is the world-wide leader in bioactive supplements.

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Andre Peterson
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