Follr Releases New Digital Identity Management Platform

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Completely redesigned software product replaces Follr Digital Identity Websites administration system and rolls out significant feature enhancements.

The social web is changing human communication but online silos like Facebook, Twitter and LinkedIn do not and never will accurately represent a person’s complete digital identity.

Follr, Inc., today announced the release of a new version of their digital identity management product, a free Web based SaaS (Software as a Service) platform. The announcement follows a record increase in registrations, up 78% in February versus January and initial first quarter registrations up 51% versus the fourth quarter 2011.

The enhanced platform is available across all three company products; Follr Solo,Follr Community and Follr Business allowing the company to reach the widest possible audience. Follr’s digital identity Websites organize and aggregate an individual’s online information making it accessible via one memorable Website address.

This is third major announcement this year following the February release of Follr Community prefaced by a January announcement about the release of Follr Business. Follr Community helps associations, professional bodies, membership groups and societies better serve participants, grow member base and generate revenue. Follr Business is aimed at helping corporations leverage employees and staff to promote and protect the company brand while simultaneously driving online traffic to official marketing channels like Facebook business pages and Twitter. It also addresses human resource and compliance issues.

The new platform has been built with a focus on feature extensibility. The release includes detailed privacy controls, enhanced networking, contact grouping, improved search, tighter Facebook integration, more control over content and the ability to add documents.

Users can also add personal, professional, certification and language based tags which connections are able to endorse. Once a tag has been vouched for it increases users Follr score, a metric that makes you more visible within Follr. The Follr score is also used to prioritize internal Follr search results.

Paying subscribers have access to an expanded number of features including detailed analytics for both their external digital identity site and internal profile, the ability to add documents, add more Twitter and RSS feeds, customization options, increased reporting on profile visitors and the ability to add more tags.

“The release of a new platform allows us to roll future features out quickly and easily,“ stated Follr Co-Founder, Mark Wayman adding “We are now working on the next set of features including enhanced designs, engagement (via social gaming mechanics), custom domain names and the integration of social influence tools Klout, PeerIndex and Kred.”

International addresses are also supported for the first time allowing the company to explore global growth.

“The social web is changing human communication but online silos like Facebook, Twitter and LinkedIn do not and never will accurately represent a person’s complete digital identity. As a result there is a move towards an ever increasing number of niche social networks,” said Stephen Fells, Follr CEO and Co-Founder adding “This evolution is one reason why Follr, via our hundreds of social profiles, ensures personal digital identities are fully represented.”

About Follr, Inc.:

Follr, Inc. ( is a software company founded in 2011. With offices in California and New York Follr provides Digital Identity Websites to individuals and corporations. A Digital Identity Website provides a list of profiles (Facebook, LinkedIn, Google+, Twitter, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users.

It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations.

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Stephen Fells
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