Kiwi website launches App to help dads dress their kids well

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Wellington based DIYFather.com is launching the world's first "dress sense" app for dads. The App tackles one of the essential parenting dramas for dads – "how to dress your child to get wife approval". The free app called "Dressify" provides dads with an instant result on whether their little princess is dressed well enough to leave the house or needs to be changed.

DIYFather.com has launched the world's first "dress sense" app for dads. The App tackles one of the essential parenting dramas for dads – "how to dress your child to get wife approval". The free app called "Dressify" provides dads with an instant result on whether their little princess is dressed well enough to leave the house or needs to be changed.

Dressify was developed as a result of feedback received from dads around the world who mentioned that they frequently argue with their partners about how to dress the kids. While some believe a stripy top and polka dot skirt is the perfect outfit for their little princess, Dressify takes the guesswork out of fashion altogether. The Dressify App uses face recognition and a proprietary "dress sense" algorithm to judge the outfit of kids. Users of the app simply take a photo of their child and Dressify calculates a result in seconds.

To develop Dressify, DIYFather.com teamed-up with Melbourne based "Fly Fwd", a powerhouse for innovative app development. DIYFather's director Stefan Korn comments "I got an email from one of the guys at Fly Fwd who discovered our blog and asked if we were interested in developing a cool app. I loved their ideas and approach – we hit it off and within 2 months we’ve got our first app in the App Store. I love the way we do business in this part of the world."

For media enquiries or more information about Dressify please contact Stefan (DIYFather.com) on +64 21 420 330 or Charles Beaton (Fly Fwd) on +61 427 820 283

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Stefan Korn

Craig Alan Williamson
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