As online businesses search for more ways to leverage social media, Facebook Connect should be a crucial strategy in every retailer’s marketing playbook.
Tamarac, FL (PRWEB) March 20, 2012
Facebook Connect revolutionized the way online business leverages the power of the popular social networking service. Now, online stores built on the 3dcart platform can tap into that power with 3dcart’s new built-in Facebook Connect integration.
3dcart’s Facebook Connect add-on displays a button on the “My Account” and “Checkout” pages. If the customer clicks the button, they automatically sign in using their Facebook account. First-time customers and return customers who chose not to save their personal information must fill out their payment information separately, ensuring no privacy issues.
The premium feature offers online retailers:
- More Conversions: By simplifying sign-in, customers can bypass creating unique IDs and passwords, removing a major barrier of entry to a potential sales conversion (and future conversions). With more customers identifying themselves before they buy, retailers gain powerful insights on their audiences, enhancing revenue generation.
- Empowered Social Marketing: With access to customer data and social graphs, retailers gain immediate visibility into audience behavior, interests and favorite brands. Facebook connectivity also simplifies how customers share the products they buy and the online retailers they frequent.
- Personalized Interaction with Customers: Identifying customers immediately gives retailers the opportunity to target recommendations based on previous purchases and interest-based information. Relevant products are more likely to catch a customer’s eye, increasing the chances they’ll buy.
“A recent study suggests that 50 percent of consumers visiting online stores are simultaneously logged into Facebook,” said 3dcart founder and CEO Gonzalo Gil. “As online businesses search for more ways to leverage social media, Facebook Connect should be a crucial strategy in every retailer’s marketing playbook.”
The new feature supplements last year’s release of 3dcart 4, featuring a revamped suite of social features that includes group selling, daily deals and more. In addition to version 4 enhancements, 3dcart features Facebook store setup, Twitter integration and other features to jumpstart an online stores social strategy.
3dcart’s Facebook Connect feature is now available through the app store for $199. For more details or to get started, visit http://store.3dcart.com/facebook-connect-for-3dcart.html.
3dcart (http://www.3dcart.com), located in Tamarac, Florida, is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3dcart has been developing internet solutions for small to medium size businesses. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.