Sherra Bell to Lead Cadence Group’s New User-Centered Design Practice

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Industry leader to offer staffing and UX and UI consulting support

Cadence Group, an industry leader in information acquisition, organization and dissemination solutions, has expanded their web and information architecture practice areas with the addition of a user experience/user-centered design service line. They have tapped one of the area’s most recognized leaders in the UX recruiting arena to lead their efforts. Sherra Bell, a familiar face in Atlanta design and UX circles, is now driving the company’s overall creative staffing efforts. Prior to her current role, Bell spent 10 years building a successful recruiting company of her own and has been placing creative professionals around the Southeast for almost 15 years. A designer first, she is also a past president of AIGA Atlanta.

The new division serves to support and staff digital creative agencies and in-house teams tasked with making web and mobile-based information usable and visually interesting for today's knowledge workers. Typical roles included in the service offering are: User Centered Designers, Digital Designers, Data Visualization Designers, Interaction Designer, User Experience Designers and Team Leads (UX), User Interface Designers (UI), Information Architects (IA), Content Managers (Web & Social), Usability Analysts, Design/User Research Specialists, Digital Strategist, and Account Team members.

“I am happy to have a platform from which to help customers create systems that make information portals visually appealing, usable, and accessible. While recruiting talent is the focus of my position, I am also able to flex my creative muscle as a Cadence Group project lead and designer,” shared Bell. “I believe user-centric design is an extremely powerful tool for companies that want to improve the digital experience for their customers.”

“We are thrilled to have a professional of Sherra’s caliber leading the UX team,” offered Tina Baker, President and CEO of Cadence Group. “Focusing on user-centered design and recruiting top-notch professionals is a natural extension of our continuum of information, architectural, and web development services and we are proud to be leading the industry making information and its dissemination flexible, extensible and effective.”

About Cadence Group
Cadence GroupTM, a certified woman-owned small business, is a user-centric information and records management company with nearly 25 years of experience in consulting and information management services. Headquartered in Atlanta with an office in Washington, D.C., Cadence Group services large federal agencies, as well as state and local government. By combining records and information management, library science, user experience, and technology services, Cadence group helps clients easily obtain, manage, disseminate, and communicate information. With the help of our expertise, clients optimize information assets, maintain compliance, and acquire information experts through our staffing and placement services. For more information, go to

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Melissa Thomas-Dubois
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