Costco Auto Program and Subaru of America Launch Exclusive Subaru Promotion

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Costco Auto Program, in collaboration with Subaru of America, today announced the Subaru Limited-Time Offer.

Costco Auto Program, in collaboration with Subaru of America, today announced the Subaru Limited-Time Offer. This promotion will provide Costco members a $500 Costco Cash Card for completing a member satisfaction survey after the purchase of an eligible Subaru at the already low, prearranged Costco member price available through the Costco Auto Program.*

One of the top 10 most-requested brands by Costco members, Subaru is enjoying strong sales in recent years as the only auto maker to set record sales for the past three years. The company is also enjoying success so far in 2012 with its best-ever start to a year.

“Subaru is an iconic brand that stands for value, style and reliability,” said John Gleason, Costco Services manager. “Its steadily increasing popularity in terms of Costco member requests in recent years and the introduction of newly redesigned models, make the timing of this promotion perfect.”

Following previous successful promotions with brands such as General Motors and Volvo Cars North America, Costco Auto Program expects this partnership to be beneficial for both Subaru in conquest sales and Costco members in the value offer on the vehicles. As with the most recent Costco Auto Program promotion with Chevrolet and GMC, the company is expecting a more than 400 percent increase in the number of Costco members using the program to purchase a Subaru. The Subaru Limited-Time Offer includes all new Subaru models, except for all BRZ, Impreza WRX and WRX STI models.

“We are very pleased to partner with Costco Auto Program – a brand known for excellent value and customer service,” said Alan Bethke, director of marketing, Subaru. “And we’re excited at the opportunity to increase the visibility of our vehicles through this special promotion to Costco members.”

Offer Details
The Subaru Limited-Time Offer is available to Costco members from March 15 through June 15, 2012. To qualify Costco members must:
1. Visit http://www.CostcoAuto.com/Subaru or call 877-746-7422 to register with the Costco Auto Program and locate a dealership participating in this promotion.
2. Purchase or complete a factory order of an eligible vehicle between March 15, 2012, and June 15, 2012.
3. Submit a Redemption Form after purchase and complete a Costco Auto Program Member Satisfaction Survey to receive the Costco Cash Card by mail for use at their favorite warehouse.

In addition, all manufacturer rebates and dealer incentives publicly available at the time of purchase also apply. For complete offer details, visit http://www.CostcoAuto.com/Subaru.

The Costco Auto Program provides members with everyday savings on vehicles at more than 2,500 participating dealerships around the country. To ensure superior customer service, the Costco Auto Program trains and certifies Authorized Dealer Contacts at participating dealerships on the program’s process and procedures before they are able to work with Costco members. The program also provides Costco members with online tools to research vehicles they are interested in, locate the nearest participating dealer and make a purchase at a low, prearranged price.

To learn more about the Subaru Limited-Time Offer or the Costco Auto Program, visit http://www.CostcoAuto.com or call 877-746-7422.

About Costco Auto Program
The Costco Auto Program is operated by Affinity Auto Program, which has been managing the program since its inception with Price Club, in 1989. The Costco Auto Program is recognized as the leading member auto buying program in the industry, offering prearranged pricing and first-class experience on New vehicles, Factory-Certified Pre-Owned vehicles, boats and powersports products to more than 40 million U.S. Costco members. The program value and service ratings boast the highest in the industry by members and dealers. Last year alone, Costco members purchased more than 250,000 vehicles through the program.

About Subaru
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit http://www.subaru.com.

Editorial notes:

  • To qualify for this offer, Costco members must: (1) Register with the Costco Auto Program to locate a dealership participating in this promotion. (2) Purchase or complete a factory order of an eligible vehicle between March 15, 2012, and June 15, 2012. (3) Submit a Redemption Form after purchase and complete a Costco Auto Program Member Satisfaction Survey to receive the Costco Cash Card by mail. Please allow 6-8 weeks for delivery following survey completion.

Costco and its affiliates do not sell automobiles or negotiate individual transactions. Tax, title and license fees are not included in the prearranged price. Promotional details are subject to change without notice. Offer excludes all BRZ, Impreza WRX and WRX STI models. Pre-owned vehicles are excluded from this offer; however, retired demos and courtesy vehicles, subject to dealer availability, are eligible. Factory orders are eligible; buyer’s order and deposit must be completed by June 15, 2012. Offer not available in Hawaii, Puerto Rico, Canada or Mexico.

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Honey Mae P. Kenworthy
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