Sony’s New SLT-A57 Available at Henry’s Camera

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Henry’s Camera reported that Sony has announced the SLT-A57, a replacement for the original A55 fixed-mirror, electronic viewfinder DSLR. The A57 still features a 16MP sensor and LCD viewfinder but incorporates them into essentially the same body as the more expensive A65. Use of the latest Bionz processor means the A57 offers a wider-than-ever selection of photographic features and image processing modes. There's also an optional HVL-LE1 video-lighting LED panel.

Henry’s Camera reported that Sony has announced the SLT-A57, a replacement for the original A55 fixed-mirror, electronic viewfinder DSLR. The A57 still features a 16MP sensor and LCD viewfinder but incorporates them into essentially the same body as the more expensive A65. Use of the latest Bionz processor means the A57 offers a wider-than-ever selection of photographic features and image processing modes. There's also an optional HVL-LE1 video-lighting LED panel.

The innovative Translucent Mirror design directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting. Users can also frame, focus and preview shots in real-time on the high-resolution Tru-Finder™ electronic viewfinder, which offers a wide viewing angle and 100% field of view. This allows photographers to capture exactly what they see on the screen.

The α57 model shares the α65’s 15-point AF system with three cross sensors delivering fast, accurate TTL phase detection autofocus. Newly enhanced Object Tracking AF keeps faces or other selected objects in sharp focus – even if a target is obscured momentarily by another passing object.

A natural successor to Sony’s acclaimed A55 camera, the A57 is positioned for a wide audience of DSLR users. It can shoot still images at up to 12 frames per second, capture full HD video at 60p, 60i or 24p frame rates and has a variety of creative modes including Auto Portrait Framing, a world’s first technology.

Pricing and Availability
Henry’s is proud to be amongst the first Canadian retailers to carry the new Sony A57. The Sony A57 with 18-55mm lens will retail for $799.99 and the Sony A57 body will retail for $699.99. The Sony A57 will become available mid April 2012 in limited quantity. As of today customers may pre-order the Sony A57 at any Henry’s retail location, on the Henry’s website, http://www.henrys.com or by calling 1-800-461-7960.

About Henry’s
Henry's has long been known in the Canadian photographic industry as the source for the best and newest products, informed Imaging Experts, award-winning customer service and competitive pricing. Henry's, a family owned and operated business, first opened its doors in 1909 and has evolved into Canada's largest independent photographic and digital retailer. Henry’s camera stores carry over 15,000 products in stores across Canada, the Henry's Outlet Centre and on http://www.henrys.com from such major manufacturers as Sony, Nikon, Fuji, Olympus, Canon, Pentax, Panasonic and Epson.

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