People don't realize that looking up medical information is the third highest internet activity, higher than Facebook. Users need a way of sharing any medical advice they get or find so that they can get support for it.
New York, New York (PRWEB) March 14, 2012
Ask The Doctor LLC, provider of the popular medical question and answer website AskTheDoctor.com, announced today that it has integrated social sharing platform Po.st by RadiumOne onto the website. With more than 25,000 visitors a day to AskTheDoctor.com, and its continuous growth every month, the company needed to offer visitors of the site an easy way to share its valuable content.
"Adding a quality social sharing platform to provide our users with a quick way to share medical content was very important," said Dr. Suneel Sharman, co-founder of Ask The Doctor. "People don't realize that looking up medical information is the third highest internet activity, higher than Facebook. Users need a way of sharing any medical advice they get or find so that they can get support for it. In medicine, I believe support is the most important thing in getting healthier."
Users who decide to use the Po.st social sharing platform can choose to send articles to most social networking sites, blogs or even just by email. Not only this but Po.st allows AskTheDoctor.com to generate revenue with advertisements after someone has used the social sharing tool. "This is very important for us," said Prakash Chand, CEO of Ask The Doctor. "We are a completely free service for the end user and any revenue we generate goes back into paying our doctors. Po.st now gives us another revenue stream so that we can hire more doctors and get more users questions answered."
Ask The Doctor LLC who recently partnered with the National Institute of Health as an official research partner will also use the data that it receives from the Po.st analytics tool to better understand its user base.
Askthedoctor.com is an online source of free medical advice for anyone, anywhere, in the world. Users submit their personalized medical questions, free of cost and via a simple-to-use online form. When a question is answered, users are notified by email, and their response is posted on the website. No identifying personal data is shared, thus questions and answers remain anonymous. Depending on the nature of the question, answers may be provided by general practitioners or a specialist. AskTheDoctor.com is an official research partner for the National Institutes of Health in Bethesda, Maryland. For more information visit http://www.askthedoctor.com .
RadiumOne is the leader in Real-Time Advertising. RadiumOne's innovative Dynamic Audience Platform (DAP) harnesses social interaction data to fuel new audience expansion and create unparalleled efficiency and scale. At the core of the RadiumOne DAP is the patent-pending ShareGraph(TM) technology and RadiumOne's first party social products Via.Me, Po.st and PingMe. The DAP meshes first party data, with ShareGraph(TM) and traditional targeting methodologies to fuel and expand new audience segments across the Open Web -- based on real-time sharing interactions. Based in San Francisco, with offices across the US, the UK and France, RadiumOne was founded by online advertising pioneer Gurbaksh Chahal in 2009. To learn more about RadiumOne Labs, please visit http://radiumone.com .