Marcelo Balboa Partners with Fitwise Training, Inc. to Provide Youth Soccer Mobile Apps Now Available on Amazon Appstore for Android

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Youth soccer is one of the most popular sports in America, yet sports related injuries among youth are rapidly increasing. Youth Soccer Apps featuring soccer legend Marcelo Balboa, shows proper technique and training in order how to reduce injury and keep kids active and healthy in youth soccer participation.

Youth soccer is one of the most popular organized youth sports in America, with over 3 million registered players between the ages of five and nineteen (1). Recent studies show that youth sports‐related injuries are increasing: More than 3.5 million children 14 and under receive medical treatment for sports‐related injuries each year. Along with the typical sprains and strains are a lot of overuse injuries — stress fractures, tendonitis, and cartilage damage (2). Sports medicine experts recommend youth sports participants engage in a proper injury prevention program. However, many people do not have the financial means to hire a certified sports conditioning specialist or coach to work privately with their children.

Parents wondering how to get their children involved in an exercise injury prevention program can now look to Fitwise Training, Inc. for a convenient, affordable solution. Marcelo Balboa, retired professional soccer player, is featured in Fitwise Training’s Soccer Skills and Soccer Conditioning Exercises. These HD, professionally-produced exercise video clips are now available as a mobile app for the newest and most popular portable devices, including Kindle Fire. http://www.soccerskillsandconditioning.com

Fitwise Training's products are an original “portable fitness trainer” that combines the demand for personalized workouts that are affordable and fun with the growing market of portable video technology. These instructional, professionally produced exercise video segments provide customers with the benefits of a live certified fitness professional or sports coach, but at a more affordable cost and with the convenience of using the program anywhere at any time. The video clips and accompanying audio demonstrate proper technique, improving the individual’s desired results and reducing the risk of injury.
Targeting a workout program toward young people was a no‐brainer for Fitwise Training, Inc. founder and CEO, Jennifer Lesea‐Ames, M.S., CSCS. “Today’s youth are the ones with the gadgets: iPhones® and other mobile devices such as Kindle Fire. Why not give them the opportunity to use their technology for something that benefits them physically and mentally? It’s very important that we provide kids with opportunities and resources to get in proper physical condition, help reduce their risk of getting injured, and help prevent burnout. Ultimately, our intention is to instill a sense of fitness and healthy living that they can carry with them throughout their lives.”

As for selecting its first mobile application, Fitwise Training, Inc. decided to launch on Amazon Appstore for Android. “Given the popularity of Kindle Fire this past holiday season, we wanted to be at the forefront with a high quality mobile application for this device. We are not ruling out converting our Soccer Skills and Conditioning applications to be in other formats, but we wanted to be a trend setter on the Amazon Appstore for Android for youth fitness,” Lesea-Ames explains.

The soccer skills and conditioning exercises are the newest addition to Fitwise Training’s already extensive library of downloadable exercise training videos. The soccer skills are taught and demonstrated by Marcelo Balboa, a retired professional soccer player who was inducted into the U.S. Soccer Hall of Fame in 2005, the USL Soccer Hall of Fame in 2006, and the Colorado Sports Hall of Fame member in April 2012. The soccer conditioning exercises are taught by personal trainer and club soccer coach, Jenny Jurkowski, who holds a United States Soccer Federation National C Coaching License and is a certified personal trainer through the American Council on Exercise. Marcelo Balboa demonstrates the fitness/conditioning exercises while Jenny Jurkowski describes the technique.

“The goal when developing these exercises was to provide the building blocks to teach kids how to play soccer using the correct technique,” said Balboa. “Proper technique is critical to mastering these skills, and sometimes it can be difficult for kids to remember when they are off the soccer field and away from practice. Giving kids the opportunity to watch the clips in real time while they practice at home or with friends goes a long way in reinforcing the skills.” Skills covered include passing, driving, heading, juggling, chest trapping, and receiving.
For those children who don’t play on a soccer team but are looking to get in shape, the conditioning exercises promote flexibility, agility, and speed. They can be done at home with a soccer ball, light dumbbells or a medicine ball, depending on the child’s age and level of strength and fitness.

Since its launch in 2007, Fitwise Training, Inc. has taken portable personal coaching to the next level by providing high‐quality video clips with voice‐over instruction. All footage is produced in HD (high‐definition) with two camera angles (when appropriate), which is ideal for ensuring the correct technique of most exercises. The Soccer Skills with Marcelo Balboa mobile app is available on the Amazon Appstore for Android for $2.99, and the Soccer Conditioning with Marcelo Balboa and Jenny Jurkowski app is available on the Amazon Appstore for Android for $2.99. For more information, see: http://www.soccerskillsandconditioning.com

Sources:
1. U.S. Youth Soccer, http://www.usyouthsoccer.org./aboutus/what is youth soccer.asp, 2012
2. Neergaard, Lauran "Torn ACL's other big injuries hit little athletes." Associated Press, July 7, 2008

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Jennifer Lesea-Ames
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