boohoo Launches Affordable Fast Fashion Menswear Range

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boohoo is set to cement its position as a leader in online, affordable, trend led fast fashion and will strive to become a new home for affordable Fashion for Men.

Boohoo Online Fashion

Boohoo.com

It’s an exciting time for boohoo, and our growth and expansion reflects our commitment to providing our customers with incredible value and cutting edge style.

boohoo, a leader in affordable and trend-led fashion, has seen tremendous growth since launching in 2006. The demand from our female customers grows daily, both in the UK and internationally. March will see the introduction of Men’s Clothing to boohoo as we embrace the opportunity to deliver our fast fashion formula to the male market.

The Men’s Fashion collection will consist of 6 key categories, including apparel, footwear and accessories with prices ranging from £8 -£35. It will focus on this season’s key tends, as well as delivering core wardrobe essentials.

The Men’s Fashion collection will consist of 6 key categories, including apparel, footwear and accessories, with prices ranging from £8 - £35. It will focus on this season’s key tends, as well as delivering core wardrobe essentials. Taking inspiration from festival style and fashion houses, the range radiates the fun loving spirit of its new male customer. Expect nautical boat shoes, cargo shorts,, crew neck shirts and key basics. Not forgetting holiday essentials such as swimshorts, vests and sunglasses. Smarter style is encouraged through flat caps, formal shirts and chinos.

“It’s an exciting time for boohoo, and our growth and expansion reflects our commitment to providing our customers with incredible value and cutting edge style. Men and women alike are embracing online shopping in a whole new way and we offer a 24hours shopping experience that delivers new trends on a weekly basis." - boohoo Chief Executive Mahmud Kamani.

“We have observed a shift in menswear buying habits, as men begin to embrace fashion trends and move away from the safety net that branded fashion has offered for so many years. The core of our business has always been to provide the seasons latest looks to women, whilst still delivering incredible value, and this is exactly what we will be offering to our menswear customers." - boohoo Head of Digital Marketing Antony Eden.

With an exciting future ahead, boohoo is set to cement its position as a leader in online, affordable, trend led fast fashion and will strive to become a new home for affordable Fashion for Men.

For further information, images and press samples or for interviews with the team from Boohoo.com.

Katie Curran, PR Manager
Katie(dot)Curran(at)boohoo(dot)com

Jenny Quinn, PR Assistant
Jenny(dot)Quinn(at)boohoo(dot)com

For additional information please visit http://www.boohoo.com or follow us on twitter @boohooOfficial and http://www.facebook.com/BoohooOfficial.

The boohoo website is full of the latest, on-trend clothes, shoes and accessories all at affordable prices. Boohoo are at the heart of fast fashion with a six-week collection turnaround, offering cutting edge, gorgeous styles the high street.

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