As Yelp Stock Surges, Customer Reviews Become More Important for Businesses

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Adding Product Reviews to a Website Increases Traffic and Boosts Sales

With Yelp's stock increasing 64 percent on the first trading day, the importance of consumer reviews for increasing e-commerce website traffic and boosting sales has gotten the attention of stockholders. Blazonco, a web design and online marketing agency, offers an easy one-click tool for any website under the Blazonco platform to add reviews.

Reviews are a critical aspect of any e-commerce website, because consumers are much more likely to buy products if others can vouch for them. Perhaps even more importantly, reviews are a critical aspect of SEO for e-commerce websites.

Blazonco's Admin tool makes adding product reviews to websites easy with the Products Add-On. Clients can choose the Product Reviews option on the Configure page and select “Yes.” With one-click, SEO and the quality of product pages will be drastically improved.

Reviews continually add fresh content to websites, which has a significant impact on SEO. The more reviews a product page has, the more likely Google is to feature the product page in search results. The highest converting SEO traffic is traffic that lands directly on a product page, making it critical that small business owners build SEO on this part of their website in particular.

Google factors user-generated content heavily when it comes to search rankings. Reviews create a wealth of user-generated content, which dramatically improves a website’s chances of landing on the first page of search results. Additionally, reviews can make a company seem more credible and encourages potential customers to make a purchase.

Negative reviews and complaints may hold companies back from adding reviews. However, negative reviews can also help companies identify and reach out to unhappy consumers. Calling a customer to discuss why he or she gave a terrible review for a product or claimed that the company was a scam can lead to a conversation that produces valuable feedback. Starting a dialogue can even help win the customer back.

In addition to reviews on websites, Yelp and other popular review sites can also be great for business and SEO. Filling out the business's profile, linking to the business's website and monitoring reviews to identify customers that have a complaint whom you may need to reach out to is critical. Some customers can be persuaded to remove the review after the company remedies the problem.

Unlike Yelp, Blazonco gives moderation power to the business owner. While business owners are powerless to remove a negative review on sites such as Yelp, Blazonco lets business owners decide whether or not they want to publish unfavorable reviews.

About Blazonco
With more than 14 years of experience serving businesses of all sizes, Blazonco has developed a suite of robust design and marketing services, including web design, branding, internet marketing, SEO, social media and PPC management. We help businesses succeed online. Learn more at

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Jade Terry
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