As more American brands actively seek international growth and market share, corporate decision makers are in need of concrete information concerning the localization process to help them bridge the cultural and linguistic gap.
New York, NY (PRWEB) March 20, 2012
Acclaro, a New York-based translation agency, is pleased to announce an upcoming webinar on software and mobile app localization. The seminar will be co-hosted by The Virginia Economic Development Partnership and is scheduled for Thursday, March 22nd at 12:00PM EST.
The focus of this localization webinar will be on how American companies with an eye on global markets can prepare their products for success abroad. “As more American brands actively seek international growth and market share, corporate decision makers are in need of concrete information concerning the localization process to help them bridge the cultural and linguistic gap,” says Acclaro Globalization Architect Jon Ritzdorf. “Our webinars represent an excellent opportunity to get answers from the experts and learn the localization basics that will orient international business decisions.”
Jon Ritzdorf will speak on best practices and practical tips for software and mobile app localization during this one-hour seminar. He will be joined by Mark Yohai, vice president of global business development for Avectra, a current VALET company, who will share his extensive experience in software localization. Their presentation will be followed by a Q&A session.
Paul Grossman, Director of International Trade and Investment, comments on the relevance of this seminar for local businesses: “A growing percentage of VEDP- International Trade clients are service companies; many of them in the technology field such as software and mobile app development. These companies are facing different challenges than more traditional product exporters, both in marketing their products globally and in creating a seamless adaptation of their services into international markets. VEDP – International Trade is excited to host this webinar with Acclaro because it will provide our clients with best practices and practical tips for transitioning their products for use around the world.”
Acclaro is an international translation and localization firm that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Tokyo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises, giving clients an authentic voice in key language markets.
For more information about Acclaro and its services, visit http://www.acclaro.com/localization.
About The Virginia Economic Development Partnership
The Virginia Economic Development Partnership, a marketing organization, was created by the Virginia General Assembly in 1995 to encourage, stimulate, and support the development and expansion of the economy of the Commonwealth. The Partnership is a state authority, which is governed by a 22-member Board of Directors appointed by the Governor and the Virginia General Assembly. To accomplish its objectives of promoting economic expansion within the Commonwealth, the Partnership focuses its efforts on business recruitment, expansion and international trade. VEDP has offices in Virginia, Belgium, Shanghai, Mexico, Japan, India and the United Kingdom.