Research shows UK iPhone users are paying for twice the minutes they need.

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Analysis by Mobilife of 3,000 customers' recent mobile contract bills shows UK iPhone customers on average need 300 minutes but are paying for more than 600 minutes.

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iPhone users are massively over-spending on their mobile phone bills in their quest to get their hands on the latest iPhones – potentially wasting hundreds of pounds a year unnecessarily on their phone bills.

Research by Ofcom earlier this month showed that as many as 1.4 million mobile phone contract customers may have been affected by ‘bill shock’ in the past six months and that consumers have low levels of awareness about how to protect themselves from unexpectedly high charges. Ofcom-accredited mobile comparison site has analysed 9,453 customer bills and found that the average iPhone contract user pays for 662 minutes a month when most only need around 300 minutes

Alex Hurd, Head of Commercial Development at, commented: “iPhone users account for about 29% of the UK mobile market [Source: 20 February 2012] and virtually all of them could be wasting hundreds of pounds by not checking how many minutes they actually need before they get locked into a tariff with far too many minutes, often over a long period of time. Before they buy, people can use our Bill Analyser to check their actual usage - it only takes a few minutes to look at the whole UK market and the potential savings could be enormous.

Current data on (updated daily) shows that an iPhone 4s with no upfront cost starts at £30 a month with an allowance of 300 minutes. The best deal for a tariff of 600 minutes is £36 a month.

Mobilife analysed 9,453 bills from November 2011 – January 2012 using all the UK networks.’s research found that a tariff of 300 minutes per month, rather than 600 minutes, would be appropriate to the majority of iPhone users.

About is a mobile price comparison site which clearly recommends the best mobile phone deal for consumers, based on the way they use their phone – rather than basing recommendations on deals that are the most popular or most heavily advertised. There are over 1 million mobile contract deals available to UK consumers. analyses and updates these daily meaning that consumers can be sure the contract deals recommended are the best value deals available.

People can choose to either search for the best package for the phone of their choice or use’s real-time bill analyser, which looks at the last three months of a user’s mobile bill via their online account and recommends the best contract based on their actual voice, text and data usage.™ is owned and operated by CInergy International (UK) Limited, based in London. CInergy was set up in 2003 by Chief Executive, Brian Boroff and Chairman, Richard Merrigan to deliver customer acquisition and retention solutions to UK mobile network operators. Its data and systems are currently relied upon by thousands of mobile network operator employees supporting some 30M UK customers. For further information about CInergy visit

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