New York, NY (PRWEB) March 16, 2012
LeadsCouncil announced today the launch of the First Annual State of B2B Lead Generation Survey in partnership with leading online B2B lead generation company BuyerZone. The survey, which is being delivered to B2B lead buyers across a number of industries, will examine lead generation practices, technologies being used by buyers, marketing budget expectations, the effectiveness of social media and more.
As the lead generation industry continues to grow there has been little insight into the trends being represented in the B2B vertical. This survey will offer clear benchmarks, while offering new insights into the best practices of B2B lead buyers.
“We are very excited to partner with BuyerZone on this important research. Establishing marketplace trends in the B2B vertical is very important to the LeadsCouncil. One objective we have as an association is to be able to quantify the lead generation industry as a whole and this is one step of many to actually do that,” said Michael Ferree, Director of the LeadsCouncil.
The survey, which takes approximately 5 minutes to complete, will be distributed to current BuyerZone clients. If you are a lead buyer in a B2B vertical and interested in participating please contact BuyerZone at pr(at)buyerzone.com.
LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals with a passion for lead generation industry. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.
For more information about LeadsCouncil, visit http://www.LeadsCouncil.com
Since 1992, BuyerZone has helped connect millions of businesses with thousands of quality sellers for hundreds of products and services. Buyers save time and money on important purchases by receiving free price quotes from sellers who best meet their needs. BuyerZone's lead generation programs and marketing services provide sellers with cost-effective, easy-to-implement and results-focused solutions that deliver leads from prospective buyers at every stage of the purchasing cycle.
BuyerZone, headquartered in Waltham, Massachusetts, is a division of Reed Business Information (RBI).
For more information, visit http://www.buyerzone.com.