We wanted the look and feel of a custom mobile website, but with the flexibility and control of a traditional Content Management System.
Cambridge, MA (PRWEB) March 16, 2012
The Culinary Institute of America (CIA) launches a new mobile website to continue its technology lead in the higher education marketplace. This comprehensive mobile site includes everything visitors might need on the go, including visitor resources, information on admissions and degree programs, videos about the CIA experience, even the ability to call ahead for reservations at its award-winning restaurants. The new mobile website is powered by a hosted software platform provided by Bluetrain Mobile.
“We wanted the look and feel of a custom mobile website, but with the flexibility and control of a traditional Content Management System,” says Donna Davies, Director of Web Marketing at the Culinary Institute of America. “Bluetrain was a cost-efficient solution for us. As a not-for-profit culinary college, it made sense for us to move to a mobile CMS provider.” Steffan Berelowitz, CEO of Bluetrain Mobile, adds, “We’re thrilled to have the CIA on our platform. The richness and depth of information available on their mobile website really lends itself to the capabilities of Bluetrain’s software.”
Bluetrain Mobile is a firm believer that every college and university can benefit from providing a streamlined mobile experience for its existing and prospective students, faculty, and alumni. Berelowitz notes, “More and more visitors to university websites are coming from mobile devices, including prospective students visiting the campus. Delight them right off the bat with an excellent mobile experience.”
About Bluetrain Mobile
Create a fully-customized mobile website for your business using Bluetrain Mobile's powerful, easy-to-use mobile marketing platform. Bluetrain Mobile's technology and services allow you to either build a mobile website yourself, or to work directly with Bluetrain to effectively translate the design and personality of your brand's desktop site into a tailored mobile experience for your customers. To learn more, visit http://www.bluetrainmobile.com .
About The Culinary Institute of America
Founded in 1946, The Culinary Institute of America is an independent, not-for-profit college offering bachelors and associate degrees in culinary arts and baking and pastry arts, as well as certificate programs in culinary arts, Latin cuisines, and wine and beverage studies. As the world’s premier culinary college, the CIA provides thought leadership in the areas of health & wellness, sustainability, and world cuisines & cultures through research and conferences. The college has campuses in Hyde Park, NY; St. Helena, CA; San Antonio, TX; and Singapore. For more information, visit http://www.ciachef.edu .