WhiteBoardSelling and Mandel Communications Announce Strategic Partnership

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Complementary offerings to accelerate the effectiveness of Sales and Marketing Professionals

Mandel Communications, Inc. and WhiteBoardSelling, two industry thought leaders, announced today a joint commitment to enhancing the effectiveness of sales and marketing professionals worldwide.

With their complementary areas of expertise, WhiteBoardSelling and Mandel offer clients a unique value proposition - the ability to create sales and marketing professionals who are Moment of Truth™ ready.

Clients will benefit from this alliance, in which WhiteBoardSelling provides the narrative and visual framework with which to tell a great corporate, solution, or product story at the whiteboard, and Mandel ensures that professionals have the composure and confidence to tell the story with executive presence.

This blended approach combines the ability to tell your story, with the ability to demonstrate that you belong in the conversation, allowing sales and marketing professionals to be truly compelling and persuasive.

Starting in May 2012, WhiteBoardSelling and Mandel will be offering a combined, 1-day, hands on, “Moment of Truth” workshop to provide whiteboarding, storytelling, and presentation skills training in an integrated format. Participants will leave energized and armed to have business-value conversations with senior-level buyers the very next day, without using slides.

“It’s one thing for field personnel to have a great story to tell about their solutions and services, but it’s another thing entirely for them to have the right tools and techniques to present that story in a polished and professional fashion”, said Dave Stein, CEO of ES Research Group. “ESR sees this partnership between WhiteBoardSelling and Mandel as a win for both organizations, but more importantly for their customers. It’s not easy to stand up in front of a C-Level buyer and have a confident and compelling interaction without using slides. The joint offerings will provide the right combination of knowledge and skills required for salespeople to do just that. ”

“This is a unique combination of capabilities that can accelerate our customers’ sales cycle, by giving their sales teams remarkable mastery at the whiteboard”, said Ed Musselwhite, CEO, Mandel Communications, Inc.

“In our view this strategic alliance extends and reinforces the value of both companies’ offerings”, said Corey Sommers, Co-Founder & Chief Marketing Officer, WhiteBoardSelling. “What was before a half day training to learn the whiteboard story is now a full day workshop to also learn the proven best practices to have executive-level conversations.”

To learn more about the synergies of this alliance, and visit with representatives from both organizations, you’ll find both firms, side-by-side, at this year’s Forrester Technology Sales Enablement Forum in San Francisco, see: http://www.forrester.com/techsales2012

About Mandel Communications, Inc.
Mandel helps companies around the world develop sales, marketing and technical professionals who are ready for the vital communications that move your business forward. We train professionals to be able to craft compelling and persuasive messages and then communicate those messages with executive presence – anytime, anywhere. http://www.mandel.com

About Whiteboard Selling
WhiteboardSelling has enabled over 50,000 sales professionals globally to leave their projectors behind and engage senior level buyers using visuals storytelling. We work closely with our customers’ sales, marketing, and enablement teams to craft their existing messaging into powerful visual stories that highlight unique business value and clear differentiation. Then, we deliver hands-on, remote, or on-line training to ensure every member of the sales force and partners can go out the very next day and tell the story on a whiteboard – or any other drawing surface – in a consistent and compelling fashion. http://www.whiteboardselling.com

Mandel Communications, Inc.        
Greg Madsen, Principal            
(831) 477-7989                    
Gmadsen(at)mandel(dot)com            

WhiteBoardSelling
Corey Sommers, Founder & Chief Marketing Officer
(408) 462-9680
Corey(at)whiteboardselling(dot)com

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Heather Muir
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