123-reg Partners with CloudNames.com to Offer Customers Generic Top Level Domains

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The UK’s largest domain registrar, 123-reg has today announced at the Costa Rica ICANN conference that it has formed a partnership with CloudNames.com to offer prospective customers the opportunity to purchase its own unique generic top level domain (gTLD).

The UK’s largest domain registrar, 123-reg has today announced at the Costa Rica ICANN conference that it has formed a partnership with CloudNames.com to offer prospective customers the opportunity to purchase its own unique generic top level domain (gTLD). This means companies can pre-order the url of their choice to represent their brand.

The launch of gTLD comes into effect in 2013, whereby any gTLDs applied for now will become live domain name extensions. For example, location-based websites can purchase .london or .nyc to present their services, or retailers can name their sites .food or .fashion. This new break-through is expected to have an enormous impact on brands’ marketing strategies and search engine optimisation. Through the partnership with CloudNames, brands can validate and apply for their new gTLD to protect their company’s name on the web to ensure against fraud and guarantee maximum visibility.

Thomas Vollrath, chief executive, 123-reg comments: “The prospect of purchasing your own bespoke, individual domain extension is a milestone for the industry, and offers a wealth of opportunities for raising brand awareness, building trust and increasing revenue. We welcome this partnership with CloudNames.com to be able to offer this to our customers, securing our position as the leading domain registrar for companies, both small and large. I believe these highly marketable generic top level domains are the next big thing in domains and it’s great to be involved right from the start.”

Rolf Larsen, chief executive, CloudNames adds: “This is an exciting time for the industry, and we’re pleased to be teaming up with 123-reg to offer this service in the UK. Companies have an excellent opportunity to ensure they stand out from their competitors with a memorable, relevant domain name, and we urge businesses to register now so they don’t miss out.”

Users have until 29th March to register with CloudNames and ICANN. A full list of new gTLDs will be published on 1st May, named ‘Reveal Day’. For full details, set up costs and to search for your ideal .brand name please go to http://www.123-reg.co.uk/domain-names/register-new-gtlds.shtml. New gTLDS are a ten year commitment and the ICANN application fee costs $185,000.

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For further press information please contact Victoria Harris or Georgina Dunkley at Punch Communications on +44 (0) 1858 411 600 or email victoria(dot)harris(at)punchcomms(dot)com or georgina(dot)dunkley(at)punchcomms(dot)com

Notes to Editors

About 123-reg
123-reg is the UK’s leading domain registrar, registering every third .uk domain. It is a market leader in domain name registration (3 million domains in the UK) and web hosting solutions. With unrivalled industry expertise, it is able to offer high-quality, technically-advanced yet cost-effective products to its large contingent of customers. 123-reg is part of the Host Europe Group, the largest privately-owned hosting company in Europe, and a Sunday Times Deloitte Buyout Track 100 company. The Group also includes Webfusion, Heart Internet, Host Europe, dynamic-net AG and RedCoruna, each making every step of setting up online as easy as 1, 2, 3.
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About CloudNames
CloudNames provides a turnkey solution for brand owners who wish to own a top-level domain (TLD). Brand owners can outsource responsibilities and tasks related to applying for and operating a TLD to CloudNames. CloudNames offer gTLD name and validation/search tool, self-service gTLD application service, and a Managed Registry Office. The company is headquartered in Oslo and has presence in Europe, USA and Asia.

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Victoria Harris