Benchmarking Study Shows Information Industries Among The Worst at Leveraging Knowledge Assets

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Smartlogic-sponsored Industry Information Index shows technology and media firms poorest at finding and using content, but all sectors get failing grade.

Smartlogic-sponsored Industry Information Index shows technology and media firms poorest at finding and using content, but all sectors get failing grade.

Smartlogic-sponsored Industry Information Index shows technology and media firms poorest at finding and using content, but all sectors get failing grade.

Organizations operating in the sectors that rely most heavily on enterprise information are among the worst at enabling access to internal content and utilizing it, according to the Industry Information Index, a new benchmarking study from Content Intelligence company Smartlogic and MindMetre Research. Overall, the Index demonstrates that information efficiency in every sector is fundamentally unsatisfactory, with no industry scoring more than 50% – that is, fewer than half the organizations surveyed rated their sector as capable across four categories of effectiveness. The total score for all sectors was 38%.

Media & Publishing placed at the bottom of the Index table with only 30% of respondents from this sector finding its efficiency to be satisfactory, putting it just below High-tech & IT and Aerospace. Information & Research, Banking, Property & Construction, and Chemicals and Pharmaceuticals also were in the lower half of the Index table.

Extraction Industries (Oil & Gas and Mining) came top of the Index table despite a score of just 49%, with Retail, Law & Order/Emergency Services, Charity, Food & Drink, Insurance and other Financial Services and Education also placing in the upper half ranking.

The Index, which included public sector organizations, non-profit groups and companies of all sizes in the US, UK, Germany and France, factored in four major criteria in benchmarking industries:

  •          Enterprise Search Effectiveness (ability to easily find internal documents and files)
  •     
  •     Information Categorization Effectiveness (ability to consistently meta-tag all documents)
  •     
  •     Fragmentation of Information Systems (across departments, databases and formats)
  •     
  •     Categorization and Search Progress and Investment (steps taken to improve capabilities)

In conducting the research behind the Smartlogic-sponsored index, MindMetre surveyed more than 2,000 senior managers from organizations across 20 sectors over the course of 2011. The results were also broken down by country with German organizations showing the greatest efficiency (42%), French enterprises the least (35%), with those from the US (40%) and UK (37%) in between.
Most of the sectors at the bottom part of the table are highly reliant on unstructured internal information – either producing very large pieces of complex content such as research, product development reports, market analysis and technical specifications, or generating huge numbers of smaller articles and information items that are continually being created such as news, comment, blogs, reviews, alerts, market updates, financial results and other announcements.

Many of the sectors that placed near the top of the rankings deal largely in structured content such as transactional data, forms with personal details, account particulars, delivery records, and other types of uncomplicated, highly processed information that can generally feed directly into a database for easy search and manipulation.
Jeremy Bentley, Smartlogic’s Chief Executive, comments: “For any organization hoping to leverage its information assets to achieve greater commercial success or to meet its mandate, a sub-par score in the Industry Information Index signals a serious concern and its problems with unstructured information need to be addressed. With no industry scoring even 50% in the Index, the results clearly indicate that every sector can stand to improve its information efficiency.”

“Whether an organization’s greatest need is to make documents findable across the enterprise, or to enable internal users and clients to receive precisely filtered information feeds, the Index makes it clear that no organization in any sector can afford to be complacent. With too many organizations today struggling with information overload, information governance issues, the limits of existing information management systems, and an increasing need to repurpose and monetize information, boosting information efficiency is vital for any enterprise. To achieve this progress, organizations need to endow systems for finding and managing enterprise documents with ‘content intelligence’ – the ability to access and control unstructured information using semantic technology and tools.”
For more information, contact Victoria Smith at victoria(at)lindsellmarketing(dot)com or Hugh Filman at hugh(at)lindsellmarketing(dot)com, or call +44 20 7402 0510.

About Smartlogic – http://www.smartlogic.com

Smartlogic provides Semaphore, a Content Intelligence Platform that complements an organization’s investments in Enterprise Search, Business Intelligence and Content Management. Semaphore provides effective, rapid and accurate control of, and access to, unstructured content with a speed, accuracy and intelligence not achievable today through existing systems that are strained from soaring information volumes. Semaphore endows these systems with capabilities, such as taxonomy & ontology management, automatic classification and contextual navigation, so that organizations can better find, organise, process, monetize, control and govern unstructured content. Smartlogic Content Intelligence solutions enable better access to corporate knowledge, improved risk management and compliance, superior customer relationship management, enhanced information findability for key audiences, and an improved ability to monetize information. Hundreds of companies, including NASA, Bank of America, AutoDesk, Oxy, UBS, Ford Foundation, Pitney Bowes, the UK’s National Health Service, The UK National Archive, RBS, and Yell.com, use Smartlogic technology today. For more information, please go to http://www.smartlogic.com.

About MindMetre
MindMetre, part of the Lindsell Marketing Group, is a leading consumer and business analyst. The organisation has been investigating trends in a range of fields and sectors for more than a decade, generating independent research for companies in subject areas that are close to those firms’ markets, as well as its own original studies. Research programmes are regularly conducted across the globe, embracing geographies from the Americas to the Far East. For more information, please go to http://www.mindmetre.com.

Contact details:
Smartlogic
Maya Natarajan VP Marketing
+ 1 408 213 9500
maya.natarajan(at)smartlogic(dot)com
US    +1408 213 9500
UK +44 (0)203 176 4500

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Smartlogic
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