World Renowned Roxy and Major Festivals Flock to FanFueled

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Roxy Theatre, Ultra Music Festival, LXM PRO and Camp Bisco See Value in Social Engagement

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"FanFueled is one of the best innovators I have seen in social media,” said Nic Adler, owner of The Roxy. “Combining their technology with our recent efforts, gives us the chance to take our marketing to a whole new level."

Today Chicago based FanFueled announced new partnerships with the world-renowned Roxy Theatre, The Ultra Music Festival, LXM PRO and Camp Bisco festival. Each partner will have micro engagement sites under the FanFueled Engage umbrella network, where influence and loyalty are the new currency for unique prizes and experiences for their fans and any followers on the entire FanFueled grid.

“Companies are increasingly recognizing that we’re changing the economics of marketing and loyalty,” explained Anderson Bell, FanFueled’s CEO & founder. “Our proprietary technology allows clients to identify and reward their most influential fans.”

After revamping their marketing tactics and overhauling their business model last year, The Roxy will launch a new gaming site under the FanFueled umbrella network. This innovative platform will target their loyal followers while cross promotion through FanFueled Engage will help generate new ones. Together, they will promote and market every future show at The Roxy. On Roxy Engage, fans of the club can redeem points for tickets, VIP upgrades, meet ‘n greets, and more. Followers of FanFueled Engage also will have a chance to earn points toward future concerts at The Roxy. Hundreds of famous and yet-to-be-famous acts such as Nirvana, Tori Amos, Foo Fighters, Guns N’ Roses, Al Stewart, Jane’s Addiction, and David Bowie have played this legendary nightclub on the Sunset Strip.

“FanFueled is one of the best innovators I have seen in social media,” said Nic Adler, owner of the Roxy. “Combining their technology with our recent efforts, gives us the chance to take our marketing to a whole new level.”

Known as the world’s leading EDM (Electronic Dance Music) festival, Miami’s Ultra Music Festival will be partnering with FanFueled to increase engagement to this year’s sold out extravaganza. Fans will have a chance in the next few weeks to earn rewards to get exclusive access to the best prizes and experiences at the Festival including meeting some of the DJs, VIP upgrades, shout outs on Twitter and Facebook, and more. With over 200,000 music enthusiasts from 72 countries expected to attend, and nearly 1,400,000 attendees throughout the years, Ultra Music Festival is considered the pioneer of a cultural movement. Featuring more than 300 of the hottest DJs, bands, and producers, Ultra Music Festival’s 2012 lineup includes Tiesto, Kraftwerk Live, Justice Live, Avicii, David Guetta, Armin Van Buuren, and more.

“Despite being sold out months in advance, it is important that we continue to engage our fans and offer them unique experiences. FanFueled has given us a platform for leveraging their passion and social media savvy to enhance our brand,” stated Bobby Bassett, Ultra’s Director of Marketing.

LXM PRO is the world’s only professional lacrosse tour, combining elite-level athletes with live music and fan interaction in festival-like events. The LXM PRO engagement platform will serve to enhance their mantra by offering opportunities for player/fan interaction, unique prizes and more. LXM PRO was founded in late 2009 by former college All-Americans and professional players Scott Hochstadt, Xander Ritz, Max Ritz, and Kyle Harrison. After founding partner, Rich Fiore of Las Vegas, passed tragically in his sleep only days after LXM PRO’s inaugural event, the team continues to honor him by carrying out the founding team’s original vision: Provide highly-engaging lacrosse festivals, showcasing elite-level lacrosse, music and fan interaction, at an affordable price.

“LXM and Adrenaline Lacrosse have the most loyal and enthusiastic fans in the sport. Teaming up with FanFueled Engage is consistent with our mission to connect with and create one-of-a-kind moments for our consumer; reward loyalty and innovate. The technology the FanFueled team has assembled is like nothing we’ve seen before and we’re confident it will take the experience our fans have at LXM and Adrenaline events to new heights,” explained Xander Ritz, LXM Pro CEO & co-founder.

Returning FanFueled client, the Camp Bisco festival will be celebrating 11 years July 12-14th at Indian Lookout Country Club in Mariaville, NY. With the help of FanFueled 2011 was a sell out success; they hope to do the same again this year by providing an ongoing rapport between artists and music lovers. Fans can look forward to earning rewards toward VIP upgrades, exclusive 2012 merchandise, meeting artists and more. Camp Bisco 11 (artist announcement coming soon) is promoted by MCP Presents and hosted by The Disco Biscuits. Camp Bisco Eleven will include bigger dance tents, wooded camping options, and long distance shuttles from Albany, Baltimore, Boston, Buffalo, Burlington, New York City and Philadelphia. Stay tuned for Camp Bisco Eleven/FanFueled Engage.

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About FanFueled
FanFueled’s mission is to harness the most powerful tool in the live event ecosystem –fan passion. By redefining the economics of the live event industry, they provide event organizers with the ability to recognize their most important fans; the ones who turn an event into an experience through their influence, passion, and loyalty. The data generated from this patented marketing platform allows clients to identify and reward fans in new ways based on their contribution to an event's success. This uniquely tailored information is also designed to augment strategies and create a cost effective and measurable approach to marketing efforts and ticket sales, significantly lowering out of pocket promotion/marketing dollars.

To schedule an interview with Anderson Bell please contact Andrea Kramer at Kramer67(at)mac(dot)com or 602 617 8640.

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Andrea Kramer
akmi entertainment & tour publicity
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