HomeServe USA Receives Best in Advertising Award from AWWA Manufacturers Associates Council

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HomeServe selected as Gold winner of partial-page Best in Advertising Award. More than 50 judges reviewed ads from across the industry. HomeServe partners with water utilities around the country to increase customer satisfaction.

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HomeServe USA (HomeServe), a leading provider of Emergency Repair Service Plans, was recently awarded a Best in Advertising award from the American Water Works Association (AWWA) Manufacturers Associates Council. HomeServe received the 2011 Gold award in the partial-page ad category.

HomeServe USA’s winning ad focuses on how the company provides, “Tools for happier customers, higher revenues.” HomeServe partners with over 25 of the leading water, gas, and electrical utilities, and water heating appliance manufacturers across the United States and Canada to offer their customers value-added plans that increase customer satisfaction, with no financial or operational risk to the utility.

“We are very pleased to receive this award, and remain deeply committed to helping our water utility partners across the country provide peace of mind to their customers, and increase customer satisfaction,” said Tom Rusin, CEO, HomeServe USA.

The AWWA Manufacturers Associates Council compiles more than 50 judges to review the ads from all sectors of the industry, including utility members, marketing consultants and creative design staffs. AWWA ads are reviewed based on three components: high degree of visual magnetism, level of inspiration to learn more about the product or service, and clearly stating what the product or service is about.

Many customers are already calling their utilities for help, with 55 percent believing their water provider is responsible for repairing the service lines to the home.1 A HomeServe USA partnership allow utilities to provide their customers with a solution not covered by most standard homeowners insurance along with added peace of mind. Moreover, water utility customers who hold an emergency repair service plan from HomeServe USA had a 33% more favourable (‘excellent’ or ‘very good’) rating of their utility than those without a plan1.

HomeServe USA does virtually all the work for their utility partners – from marketing to service fulfilment. n areas where HomeServe doesn’t have an existing partner relationship, the company also provides service plans directly to customers under the HomeServe USA name, and delivers a 96% satisfaction rate among customers surveyed after receiving service under the plans.3

About HomeServe
HomeServe USA Corp (HomeServe) is an independent provider of emergency repair service plans. The company was established in the US in 2003 and has grown to protect over 1 million customers across the US against the expense and inconvenience of water, sewer, electrical and other home emergencies. HomeServe dedicates itself to being a customer focused company offering best practices in marketing and service. For more information about HomeServe, please go to

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Beth Crisafi/Lauren Weybrew
Gibbs & Soell Public Relations
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Myles Meehan
HomeServe USA
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