K’NEX® Building Sets to be Available Worldwide on knex.com

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Company Announces Exclusive Relationship with Bongo

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“We're excited to be partnering with Bongo International's Checkout solution to be able to respond to international fan requests,” said Michael Araten, President of K’NEX Brands.

K'NEX, America’s building toy company focused on Building Worlds Kids Love™, is pleased to announce that consumers outside the US and Canada will be able purchase their favorite K’NEX building sets directly from knex.com beginning February 29, 2012.

“K’NEX building sets have long been a favorite of parents, and kids and consumers living outside the US and Canada contact us asking how to purchase our building sets,” said Michael Araten, President of K’NEX Brands. “We’re excited to be partnering with Bongo International's Checkout Solution to be able to respond to these brand fans.”

Consumers from over 200 different countries, from France to Belarus to Tahiti will be able to purchase K’NEX manufactured building sets by going to knex.com and selecting their country from a list. They will then be able to view the building sets that are available to them: because of licensing and distribution agreements, not all sets are available in all countries. Export compliance is one part of the service being provided through Bongo. Consumers simply place their orders as they would on any local website. They receive their purchases in 3-5 days.

At the most basic level, selling internationally involves offering international shipping and accepting various methods of payment. Bongo enables this and much more. The Checkout solution provides a seamless customer experience while removing a tremendous burden from Retailers. The process includes everything from HS classification for accurate duty & tax calculation to complete fraud protection. This allows K’NEX to focus on maintaining their products’ high quality and continued success- wherever they go.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Kate Loffio
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