K’NEX® Invades Monster Jam World Finals Pit Party

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Event Takes Place in Las Vegas March 23rd & 24th

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I’ve been lucky enough to attend several Monster Jam live events with my family over the past two years and gained an appreciation for the exciting family friendly entertainment that Monster Jam offers,” said Michael Araten, president of K’NEX Brands.

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, will “Double Down” and participate in the Party in the Pits at the Monster Jam World FinalsSM XIII in Las Vegas Friday, March 23rd and Saturday, March 24th. K’NEX will host an interactive building station each event day from 11 am to 5 pm at the family friendly Party in the Pits at Sam Boyd Stadium. Attendees will get a look at the new 2012 K’NEX Monster Jam® building sets, and have the opportunity to build their favorite Monster Jam monster trucks including: Grave Digger®, Maximum Destruction®, Grave Digger The Legend™, Son-uva Digger™, Advance Auto Parts Grinder™, Avenger and more at K’NEX building stations.

“I’ve been lucky enough to attend several Monster Jam live events with my family over the past two years and gained an appreciation for the exciting family friendly entertainment that Monster Jam offers,” said Michael Araten, president of K’NEX Brands. “We look forward to sharing that unique experience with our fans and their families in Las Vegas!”

The first K’NEX Monster Jam building sets debuted in stores and online in July 2010 and the success of the line has expanded to include more Monster Jam branded monster trucks in 2012 and even inspired the Grave Digger® 30th Anniversary K’NEX Big Build, a life-size replica of the famous monster truck built from over 250,000 K’NEX pieces. The Big Build will be on hand for fans to visit at the event as part of the Grave Digger 30th Anniversary Experience. Monster Jam, owned by Feld Motor Sports, is the largest and most popular touring monster truck property in the world, entertaining over 4-million fans yearly across the globe.

Tickets are still available for Advance Auto Parts Monster Jam World Finals presented by NGK Spark Plugs at Sam Boyd Stadium. Log on to http://www.monsterjam.com/Events/2012/03/23/Las_Vegas,_NV/ for event and ticket information.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

About Feld Motor Sports®
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz® and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit http://www.feldentertainment.com.

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Kate Loffio
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