“Bill brings a strong background in digital media and its impact on medicine’s promotion. He is probably the most forward-looking member of the Board and we look to him to help chart our future in the changing world of B-to-B media."
New York, NY (PRWEB) March 16, 2012
Described as the publications’ best source for reader and industry feedback, the Editorial Advisory Board comprises 35 industry thought leaders drawn from what the magazine considers its "C-suite", or top-level executive, subscriber base. Considered one of the most diverse and experienced groups of minds in the B-to-B publishing space, EAB members are given an opportunity to provide insight on challenges facing the pharmaceutical industry, freely discuss perspectives on these key issues, and ultimately help guide the publication’s editorial mission.
Bill Looney, Editor-in-Chief of Pharmaceutical Executive Magazine, said of Mr. Drummy’s appointment to the EAB, “Bill brings a strong background in digital media and its impact on medicine’s promotion. He is probably the most forward-looking member of the Board and we look to him to help chart our future in the changing world of B-to-B media."
Asked what he thought of his early EAB experience, Mr. Drummy said, “It’s fascinating to look behind the curtain to witness the genesis of the editorial process and watch it take form. In my initial EAB session, I was excited and a bit surprised by the level of energy and idea generation. We really were ‘advising’ about major editorial issues. The name fits.”
Mr. Drummy is frequently featured in Pharmaceutical Executive articles and recently authored a popular, 4-part series about “Speed of Change” that explores how the current technological revolution is transforming the pharma industry. Mr. Drummy has also been named to the DTC Perspectives Advisory Board, inducted into the DTC Perspectives Hall of Fame, and chosen as one of PharmaVoice’s 100 most inspiring and influential leaders in the life sciences industry.
ABOUT HEARTBEAT IDEAS
Heartbeat Ideas creates indelible brand experiences for an increasingly digital world. A privately held, full service, natively digital agency, Heartbeat is committed to ideas and innovation in the emerging marketing environment. The company’s proprietary GRADE™ toolset enables Heartbeat to mine unique insights from the complexity of the digital landscape, while the agency’s versatile engagement process flexes to meet the needs of both traditional and digital environments.
Founded in 1998, Heartbeat's clients include allmusic, Bausch + Lomb, Con Edison, Estée Lauder, Galderma, Johnson & Johnson, McGraw Hill, Memorial Sloan-Kettering Cancer Center, Sanofi, and UNICEF.
For more information about Heartbeat Ideas, contact Jared Watson at jaredw(at)heartbeatideas(dot)com or 646.701.6240.