San Marcos, California (PRWEB) March 17, 2012
Natural Alternatives International, Inc. (“NAI”) (NASDAQ:NAII), a leading formulator, manufacturer and marketer of customized nutritional supplements, announced today that it has formed a new partnership with BPI Sports, LLC (“BPI”) and IMAGE SPORTS, LLC (“IMAGE”), leading sports nutritional supplement companies. Following this strategic business decision, BPI's 1M.R™ and IMAGE's ALARM™ products will exclusively use NAI’s CarnoSyn® beta-alanine, a patented amino acid that increases strength, aerobic and anaerobic endurance, and delays muscle fatigue to train harder.
Mark A. LeDoux, NAI’s CEO and Chairman of the Board, said, "We are happy to partner with BPI and IMAGE, prominent brands in the industry, to provide them with the rights to incorporate CarnoSyn® beta-alanine into their products. We look forward to the future of this partnership and the expected growth that comes with it.”
James Grage, Vice President of BPI, stated, “This is an ideal partnership aimed at helping both NAI and BPI strengthen our brand quality and awareness in the sports nutrition industry. The patented CarnoSyn® beta-alanine is a superior ingredient that, once incorporated into our products, will only reinforce our reputation of providing quality products to our consumers."
Under the terms of the partnership, BPI and IMAGE will purchase CarnoSyn® beta-alanine from NAI’s licensed distributor, Compound Solutions, Inc., and receive a license from NAI to its intellectual property rights regarding CarnoSyn® beta-alanine.
Other terms of the partnership are confidential. A list of NAI’s intellectual property rights may be found at http://www.carnosyn.com.
About BPI SPORTS & IMAGE SPORTS
Headquartered in Hollywood, Florida, BPI is the fastest growing Sports Nutrition company, both domestic and abroad. BPI created IMAGE SPORTS, an exclusive and high-end line of supplements. Both BPI and IMAGE products fall into popular categories such as weight loss, muscle building and athletic performance. For more information on BPI SPORTS please visit http://www.bpisports.net. For more information on IMAGE SPORTS please visit http://www.imagesportsdirect.com.
NAI, headquartered in San Marcos, California, is a leading formulator, manufacturer and marketer of nutritional supplements and provides strategic partnering services to its customers. NAI’s comprehensive partnership approach offers a wide range of innovative nutritional products and services to NAI’s clients including: scientific research, clinical studies, proprietary ingredients, customer-specific nutritional product formulation, product testing and evaluation, marketing management and support, packaging and delivery system design, regulatory review and international product registration assistance. For more information about NAI, please see its website at http://www.nai-online.com.