Sweety High Bridges the Gap Between Two Girl’s Real and Virtual Worlds

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Two Teens Named Guest Fashion Designers for BeBop Clothing Thanks to Sweety High’s “Be a Star” Program

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Sweety High (http://www.sweetyhigh.com), the web’s premier social platform for girls ages 8 to 18, today named 17-year-old, Morgan of Virginia and 18-year-old, Caitlin of Minnesota, as the winners of their acclaimed “Be a Star” wish fulfillment program. Giving young girls a chance to live their dreams through real world opportunities, Caitlin and Morgan have tied for first place in the Be a Star: Make your way to the runway competition. BeBop Clothing, the new designer clothing line from Second Generation, Inc. will make them guest designers for the brand and work hand-in-hand with them to design chic new outfits that will be distributed at retailers across the nation for BeBop’s upcoming line debut.

“Sweety High is a truly unique platform that no other social gaming environment offers,” said Veronica Zelle, Co-Founder of Sweety High. “What Sweety High gives girls is a safe and responsible way to show them that if they have a dream they can achieve it. These are the kind of things I could only wish for as a young girl, and the inspiration behind the site is to take these creative aspirations and transform them into a reality.”

By offering aspirational young girls a close-knit community, built around fearless self-expression and creativity, Sweety High members are experiencing the next generation of social gaming that rewards online efforts with real life experiences. By creating original content and accruing virtual currency, Sweety High’s users continue to win wish fulfillment opportunities that include interviewing their favorite stars, recording contracts with major labels, and starring roles in Sweety High’s original programming. Previous winners of the Be a Star program have gone on to launch successful entertainment, music and design careers based on their experience on the site.

“Since I was in middle school, I had always dreamed I’d get to make my very own designs for a real fashion studio,” said Caitlyn, winner of Sweety High’s Be a Star: Make your way to the runway fashion design contest. “I’m so excited to make something that other girls will wear and to see my inspiration for a beautiful design.”

BeBop clothing will welcome the new winners to BeBop’s Design Studio in Los Angeles for a special Sweety High shoot chronicling their adventures in the world of fashion design. Sweety High members will see each step of their journey through episodes of their variety show, SweetBeat TV, that will highlight this amazing experience.

“BeBop is a huge believer in the Sweety High mission,” said Michael Weisberg, CEO of Second Generation, Inc. “Designing clothing for girls is what we do day in and day out, so this project had very special meaning for us. To give the girls of Sweety High a chance to make their dreams of being a designer a reality was an opportunity that we could not pass up. Everyone at BeBop was impressed with the quality of designs produced by the community. Congratulations to everyone involved with this project and the girls who submitted their fantastic designs. Everyone was a winner in our eyes.”

About Sweety High
Sweety High is a creativity-powered social game enabling girls ages 8 to 18 to express themselves fearlessly and authentically. Sweety High’s “Sweetivity” game engine rewards girls’ creativity with exclusive real world prizes and one-of-a-kind opportunities in the fields of art, entertainment and design. Founded by entertainment industry veterans, CEO, Frank Simonetti and CCO, Veronica Zelle, Sweety High aims to give girls a marquee environment for creativity that allows them to live their dreams through content creation, self-expression and community. The company’s production arm, SH productions, produces a slate of original shows every year in the scripted, reality, variety and news genres that often integrate users from the site. To learn more, visit Sweety High.

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Nicole Rodrigues
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