Market Awareness Sponsors Another Successful SCIP Event

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The Austin SCIP (Strategic and Competitive Intelligence Professionals) Chapter hosted a networking event on March 1 including a presentation by Dr. Jay Paap, a pioneer in the competitive intelligence field. Jay presented "Using CI to Support Innovation" to an audience of over 80 from the Austin and San Antonio corridor.

Drawing on his nearly four decades of experience as a competitive intelligence (CI) consultant to leading organizations around the globe, Jay focused his remarks on three main areas: innovation; how CI works and why it is critical to innovation; and what CI tools and techniques are most useful in supporting innovation. Jay’s lively presentation was peppered with amusing anecdotes and brain-teasers. “I really enjoyed listening to Dr. Paap’s insights on using Competitive Intelligence to fuel innovation. His point about looking to other industries as sources of innovation was particularly interesting, as often times we tend to focus solely on our immediate competitive set,” stated Laura Worcester, Strategy and Competitive Intelligence Consultant at Dell.

Participants included University of Texas graduate students, small business entrepreneurs, and intelligence professionals from firms such as Dell, USAA and Hewlett-Packard. “This was a great event and quality experience! The evening fostered networking among CI and like-minded professionals and I gained valuable, practical knowledge from Dr. Paap’s presentation. I’m excited that the Austin SCIP Chapter is thriving and active,” stated Gloria Caughlin, Competitive Analyst at Hewlett-Packard.

Venkat Rajan, Industry Manager at Frost & Sullivan, expressed, “This was a topic that resonates well with what our team looks at on a regular basis. Dr. Paap is a dynamic speaker, and his wealth of industry experience really added weight to the discussion. I am really looking forward to participating in future events hosted by the Austin SCIP Chapter.”

Dr. Paap's talk was followed by interactive Q&A and then a networking hour over drinks and hors d'ouevres. Although there were regular attendees that have been to all three of Austin SCIP's events since the chapter started eight months ago, the numbers continue to grow. “When we launched the Austin Chapter last year, Market Awareness had connections to a lot of local professionals with heavy interest in the intelligence world, and we knew they would all find value in this resource. Our plan was to bring all walks of CI practitioners together, and now each event is more exciting than the last as we meet dozens of new people that want to get involved,” said Glen Brynteson, Austin SCIP Chapter Chair and CEO of Market Awareness.

The Austin Chapter of SCIP has even more excitement up its sleeve. Brynteson goes on to say, “We continue reaching out to intriguing speakers to line up presentations for our Chapter, and we always encourage those interested in visiting Austin SCIP to reach out to us. As demonstrated in all of our past events networking time with this group is extremely valuable. Our next event this spring will be a social which is bound to ignite even more quality conversations and connections.”
The Austin SCIP Chapter heavily encourages networking with other firms in the community and across corporate functions - including sales, marketing and strategic business intelligence - as well as other professionals impacted by competitive intelligence. To get involved with the Austin SCIP Chapter contact crystalp(at)market-awareness(dot)com, join the SCIP Austin Texas Chapter - LinkedIn Group or call Crystal Pieschel at 1-800-452-1041.

About SCIP:
SCIP is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy and networking.
http://www.scip.org

About Market Awareness:
Market Awareness provides competitive intelligence that enables firms to understand their ‘perceived’ strengths and weaknesses according to existing customers and lost prospects, and properly position them against their competition to win, maintain and retain more clients.
http://www.market-awareness.com

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Crystal Pieschel

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