Avectra to Attend the 2012 AE Institute

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Avectra will host Social CRM roundtable and complimentary training for REALTOR® Association executives.

This event provides association executives with the educational training and best practices they need to better serve their REALTOR® communities and individual members.

Avectra, a leading Social CRM developer of web-based member and donor-based software for associations and not-for-profits, has announced it will participate in the annual AE Institute conference held in Louisville, Ky., March 16-20 at the Galt House Hotel. In response to the industry’s wide-spread acceptance and adoption of Avectra’s Social CRM for REALTOR® suite, Avectra will host a roundtable on Social CRM to discuss how REALTOR® Associations can leverage netFORUM, Avectra’s leading membership management software, social platforms, like the Avectra Social Console, as well as leading commercial social tools to drive increased member engagement and bottom line results. Avectra’s netFORUM is the fastest-growing membership management software for REALTOR® associations and built specifically to satisfy NAR's real-time NRDS integration mandate.

The AE Institute is part of the NATIONAL ASSOCIATION of REALTORS® (NAR) and is the premier professional development event for local and state REALTOR® association staff. The Institute curriculum is geared toward the needs of REALTOR® association executives. The AE Institute provides association executives with presentations, workshops, training and certifications to help them improve and better serve their individual associations.

On Friday, March 16, Avectra will provide additional opportunities to experience the benefits of the only Social CRM suite built specifically to support REALTOR® associations and their members with two complimentary training classes: one class dedicated to netFORUM, Avectra’s membership management software, and one class dedicated to MemberFUSE, Avectra’s private online community platform.

Avectra will host a Social CRM roundtable to discuss best practices and strategies for maximizing membership management and social media tools to achieve membership and business goals. The roundtable will take place on Saturday, March 17, at 3 p.m. Follow the @avectra Twitter feed and #AEI2012 hashtag for details on location.

“Avectra is excited to participate in the annual AE Institute,” said Patrick Dorsey, Avectra’s vice president of marketing. “This event provides association executives with the educational training and best practices they need to better serve their REALTOR® communities and individual members. As part of our ongoing commitment to REALTOR® associations and their members, we are proud to offer the complimentary training sessions and provide additional education opportunities like the Social CRM roundtable. These events will provide AE Institute attendees with the tools they need to take full advantage of leading member-based technology, such as Avectra Social CRM, to successfully meet the ongoing needs of their membership.”

In addition to the two training sessions and roundtable, Avectra will co-host the “Taste of AEI” Walk-Around Lunch that features free lunch and informational materials for attendees.

About the AE Institute
The AE Institute is the premier professional development event for local and state REALTOR® association staff. The Institute curriculum is geared toward their needs as REALTOR® association executives. The core purpose of the NATIONAL ASSOCIATION OF REALTORS® is to help its members become more profitable and successful.

To learn more about AEI REALTOR click here.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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