DealerRater® Enhances Certification Program, Enables Auto Dealers to Boost Consumer Review Counts across the Web and Better Engage Auto Consumers

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DealerRater® updates its DealerRater Push™ product, further enabling car dealer members of its Certification Program to build and balance reviews among influential third-party review sites. Additional enhancements to the Certified Dealer tool kit include new elements to MyReviews employee-specific review pages that allow dealers’ staff to differentiate themselves and engage with consumers for a competitive edge.


With the expansion of DealerRater Push, Certified Dealers will build positive online reviews and have the ability to rotate and balance where they send consumer reviews to over time.

DealerRater, the world’s premier car dealer review web site, today announced important enhancements to its DealerRater Push™ product and MyReviews pages, two key features of the DealerRater Certification Program. The new DealerRater Push update will help dealers to build positive review counts and balance their review mix across third-party review sites. In addition, the company’s new additions to the MyReviews employee-specific review pages will allow dealers to better promote individual employees for a competitive edge with new elements such as YouTube videos, as well as a contact form for consumers to connect with dealer employees.

“We work diligently to provide Certified Dealers with a comprehensive tool kit for expertly managing and leverage their online reputation,” said Chip Grueter, president at DealerRater. “These latest enhancements to our Certification Program are the first of many exciting changes in the area of product development planned for 2012.”

More specifically, the DealerRater Push feature has been expanded to include four more review websites, in addition to Google Places, that dealers can configure and push consumer reviewers to, including Yelp, CitySearch, Insider Pages and Edmunds. For every consumer that now posts a positive review of a Certified Dealer on DealerRater, DealerRater Push will prompt the reviewer to share the review on one of these five influential third-party sites, with the specific site pre-selected by the dealer.

“Our Certified Dealer partners have been very successful in soliciting satisfied sales and service customers to write online reviews on DealerRater,” added Grueter. “With the expansion of DealerRater Push, Certified Dealers will build positive online reviews and have the ability to rotate and balance where they send consumer reviews to over time, with the end goal of helping them to balance their reviews across the major third-party review web sites.”

In addition to the Push updates, DealerRater has also made enhancements to the MyReviews employee-specific review pages to better help dealers easily promote individual sales and service members, and further increase consumer interaction for a competitive edge, even before the prospect enters the dealer showroom.

Enhancements include:

  •     YouTube video uploads. Employees will be able to upload a promotional video that can be displayed for consumers when they visit the dealer’s employee review page on DealerRater.
  •     Dealer’s inventory added to the page. The dealer’s cars for sale listing has been added to the employee review page to complement the existing listing on the Dealer review page.
  •     Consumer contact form. Consumers are able to post a simple message on a contact form that is emailed to the individual employee and/or copied to other dealer staff, based on the choice of the dealer. Dealers may now optionally disable this feature as well if they wish.
  •     Streamlined, consumer-driven employee tagging process. When posting a review of a Certified Dealer, consumers are now prompted to select the dealer employee name(s) associated with the review, eliminating the prior need for dealers to associate or “tag” their individual reviews to specific dealer employees.

DealerRater Push and MyReviews are included within the framework of DealerRater’s comprehensive Certified Dealer Program, a proven online reputation tool for car dealers. Embraced by more than 4,300 car dealers across the U.S. and Canada, the Certified Dealer Program is designed to help car dealerships grow their online presence and achieve higher SEO rankings across the Web. Certified Dealers are able to connect with DealerRater’s 8 million web site visitors while demonstrating an utmost commitment to quality customer service. For more information call 800-266-9455, or visit

About DealerRater:
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, 600,000 consumer reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as an online reputation management tool for car dealers, to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,300 dealers are members of DealerRater’s Certification Program. For more information, visit or call 800-266-9455.

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