Atlanta, GA (PRWEB) March 20, 2012
President, Steve Babcock announces the launch of INSIGHTS Market Research, L.L.C., http://www.insightsmarketresearch.com . As a full service market research supplier, the company provides both qualitative and quantitative customer insights to Fortune 1000 companies. While INSIGHTS Market Research, L.L.C. offers a full complement of traditional market research, its core focus is on online market research to provide faster, more versatile, affordable and high impact customer insights to drive client’s innovation.
Steve Babcock, President, INSIGHTS Market Research, L.L.C., (twenty year veteran of the market research profession) stated, “We understand that our business clients are under ever-increasing pressure to help their organization develop customer insights that deliver results-driven innovation and to do that faster, and better. We also understand that in order to accomplish this, new thinking and new approaches are going to be required. That’s the mindset we bring to every customer engagement at INSIGHTS Market Research, L.L.C.”
Babcock further stated, “You don’t have to look far to find a number of excellent examples of innovative companies that clearly out-perform their competitors both in terms of market share and profitability. Innovation clearly drives business success. Most business executives clearly get this, that’s why in various studies, sixty to eighty percent, or more, of executives say that innovation is a top priority, extremely, or very important to their companies.”
INSIGHTS Market Research, L.L.C., offerings include both traditional and newer innovative online market research methods and solutions. Online market research capabilities include, online surveys, online focus groups, web assisted individual depth interviews, market research online communities (MROCs), crowdsourcing, online survey intercepts, online market research bulletin boards, and online market research panels.
Customer insights solutions include customer satisfaction and customer value management, new product & service concept testing, messaging testing, social media monitoring and sentiment analysis, and field testing.
INSIGHTS Market Research, L.L.C., delivers high impact customer insights to drive client's innovation and business results. While working to develop best practices around each of their customer insights methods and solutions, they remain flexible enough to tailor these to client's needs.
About INSIGHTS Market Research, L.L.C.:
INSIGHTS MARKET RESEARCH, L.L.C., is a full service market research firm providing both qualitative and quantitative customer insights to Fortune 1000 companies. The firm offers traditional market research, but its core focus is on internet based market research to provide faster, more versatile, affordable and high impact customer insights to drive client’s innovation. It is located in Roswell, GA, a suburb of Atlanta. The company was founded in 2012, by Steve Babcock, a twenty year veteran of the market research profession. Over the course of the last 20 years, Babcock has managed market research for several Fortune 500 organizations, across several industry verticals, and product & service categories.
For more information, please visit: http://www.insightsmarketresearch.com.
INSIGHTS Market Research, L.L.C.