Reading Made Social with ReadSocial API Integration by Float Mobile Learning

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ReadSocial, now available on iPad with iOS 5, makes dynamic reading possible with user commenting and interaction features.

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Providing content that people want to read is no longer enough. Now that content needs to be delivered in a way that is easy for the consumer to digest and share.

Float Mobile Learning announced today that the company has developed ReadSocial’s iOS library, allowing any iOS app to instantly become a social reading application.

The ReadSocial API creates a backchannel through HTML documents, PDF files and EPUB formats to make reading a social experience. With the iOS library built by Float Mobile Learning, the ReadSocial API is now available on iOS 5 iPad.

Among the API’s features:

  •     Social groups to facilitate conversations
  •     Comments in text, image or hyperlink format
  •     Additional comments imported from other systems
  •     OAuth integration allows users to log in with accounts such as Facebook or Twitter
  •     Flexible design that allows publishers to use ReadSocial layout or a custom layout

“With ReadSocial API’s new open-source library, any iOS app now has the potential to easily become a social reading application,” said Chad Udell, managing director of Float Mobile Learning. “The functionality of the ReadSocial API presents immense opportunities for eBook publishers. Providing content that people want to read is no longer enough. Now that content needs to be delivered in a way that is easy for the consumer to digest and share.”

The ReadSocial API incorporates virtual reading groups and social sharing features automatically. Readers can add a comment, image or link to specific paragraphs within the text of the book, magazine or other publication. Other readers see the comment show up and have the option to reply, creating instant conversations on any paragraph.

“ReadSocial API for iOS transforms readers into users who truly engage and interact with not only the content, but with other users as well,” said Travis Alber, co-founder and president of ReadSocial. “It allows the user to experience the content at a granular level but also see the big picture.”

For more information on the ReadSocial API, visit

About Float Mobile Learning
Float’s team of experts combines strategy, mobile app development, and eLearning to guide organizations by harnessing the unique power of mobile technology. Founded in 2010, Float works with industry leaders such as Caterpillar Inc., Pioneer Hi-Bred, GROWMARK, and Wiley Publishing Inc. to strategize and develop mobile learning initiatives. To learn more, please visit

About ReadSocial
ReadSocial is a New York City startup focused on building the next generation of online discussion. The team has done a number of app and Web-based publishing projects; it focuses on providing solutions that facilitate conversation, built from a user-friendly standpoint on a sturdy technical foundation. The flagship product, ReadSocial API, allows content owners to overlay social features (groups, paragraph-level comments) on top of Web content and inside iPad apps. Learn more at

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