Patients Beyond Borders® Announces Official Release of FOCUS ON: Sime Darby Medical Center

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New digital publication for medical travelers features a top private medical facility in Malaysia.

Malaysia has quickly risen to become one of the world’s foremost destinations for medical travelers with its state-of-the-art facilities, competitive pricing, and abundance of tourist and cultural attractions.

Patients Beyond Borders,® the best-selling consumer reference guide for medical tourism, is pleased to announce the official release of FOCUS ON: Sime Darby Medical Center Subang Jaya, profiling one of Malaysia’s leading private healthcare facilities.

Now available as a digital download, FOCUS ON: Sime Darby Medical Center Subang Jaya will provide global healthcare consumers with in-depth information on the hospital’s top specialties and doctors, achievements, accreditation, international concierge services, and patient case studies, as well as regional travel information.

Located in the heart of the Subang Jaya district in Selangor, Sime Darby Subang Jaya(SDSJ) is the area’s largest healthcare provider. The tertiary-care hospital, with 393 beds and 14 operating theaters, has a staff of 170 physicians and surgeons and 750 nurses, all of whom speak English as well as several other languages.

“Malaysia has quickly risen to become one of the world’s foremost destinations for medical travelers with its state-of-the-art facilities, competitive pricing, and abundance of tourist and cultural attractions,” says Josef Woodman, CEO of Patients Beyond Borders. “We are honored to welcome Sime Darby Medical Center into our family of publications designed to help healthcare consumers make informed choices toward successful medical travel.”

While SDSJ offers all major specialties, the facility also continues to be the most-referred hospital in Malaysia for blood and marrow transplants, cancer treatment, computer-assisted joint replacement, comprehensive epilepsy management, and minimally invasive surgeries. The recipient of many awards for distinction and outstanding achievement, SDSJ is accredited by the Joint Commission International (JCI) and prides itself on clinical excellence as well as the use of revolutionary medical technologies.

“We are excited to be participating in this dynamic new program,” says Dato’ Dr. Jacob Thomas, group medical advisor for Sime Darby Healthcare Group. “This new digital publication will allow us to creatively promote Sime Darby Medical Center to the international traveler with up-to-date, interactive information on Malaysia’s signature medical specialties, pricing, and advantages as a leading medical travel destination.”

The publication’s official launch will coincide with the grand opening of Sime Darby Medical Center Ara Damansara, a full-service hospital with a wide array of specialties, including three centers of excellence dedicated to the diagnosis and treatment of heart, brain, and spine/joint diseases. Located in Selangor, just 20 minutes from Kuala Lumpur’s city center and a 45-minute drive from the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT), this 220-bed facility is Sime Darby Healthcare’s third in Malaysia, after the group’s flagship hospital in Subang Jaya and the Sime Darby Specialist Centre Megah in Petaling Jaya. A fourth facility specializing in women’s and children’s health, Sime Darby Medical Center ParkCity, is currently under construction and will open in 2013.

“We want to contribute to the nation’s aspiration to become the premier healthcare hub for the Asia-Pacific region,” says Raja Azlan, managing director of Sime Darby Healthcare. “We are poised to stimulate medical travel to Malaysia through a synergy of improved processes of care beyond the best known practices, through strategic alliances that will refer health tourists to our hospitals and through marketing of new services that will enhance Malaysia’s competitiveness.”

FOCUS ON: Sime Darby Medical Center Subang Jaya will be accessible from a variety of sources, including the Patients Beyond Borders website, SDSJ’s website, Kindle, GoogleBooks, Apple iBooks and other eBook readers, iPhone and other mobile devices, medical, business, and reference libraries worldwide, and all popular social networks.

Patients Beyond Borders’ new Focus On: editions offer a 32-page, full-color digital brochure and eBook highlighting the world’s leading internationally accredited hospitals and specialty centers in a fully searchable, dynamic, and consumer-friendly format. Published under the Patients Beyond Borders brand, the series offers healthcare consumers detailed information on specialties, procedures, costs, and travel planning from the most recognized, trusted information source in international medical travel.

About Sime Darby Healthcare
Established in October 2008 following a rebranding exercise of its medical and education facilities, Sime Darby Healthcare has a vision to become the gold-standard healthcare provider in the Asia-Pacific region. It is a division within Sime Darby Berhad, Malaysia’s largest and oldest conglomerate. Sime Darby Healthcare currently operates five privately held and wholly owned entities: SDSJ (its flagship tertiary-care hospital), Sime Darby Specialist Center Megah, Sime Darby Nursing and Health Sciences College, Sime Darby Medical Center Ara Damansara, and Sime Darby Medical Center ParkCity (opening in 2013).

For more information about SDSJ, please contact:
Faith Tang, Manager
Sime Darby International Marketing
Tel: 03 7839.9897
Fax: 03 7846.0925
Email: faith.tang(at)simedarby(dot)com

About Patients Beyond Borders
Patients Beyond Borders, based in Chapel Hill, NC, publishes books, eBooks, video, online, mobile, and social networking information and applications for healthcare consumers seeking the best global options in medical care. Its flagship international title, Patients Beyond Borders, soon to be published in its Third Edition, is the world’s leading consumer reference guide for medical tourism. Country Editions, City Editions, and Facility Editions help healthcare consumers make informed choices in searching, vetting, and obtaining safe, high-quality, affordable healthcare around the world.

For more information or media queries, please contact:
Judy Orchard, communications manager
Tel: +1 919 924.0636
Email: jorchard(at)patientsbeyondborders(dot)com

Note: Qualified members of the media are invited to request a review copy of FOCUS ON: Sime Darby Medical Center Subang Jaya, Patients Beyond Borders: Second Edition, or any other title from our growing library. Please contact jorchard(at)patientsbeyondborders(dot)com.

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