Whitehall Media, the Market-Leading Business-to-Business Multi-Platform Media Group, Teams up with Stockport-Based Internet Marketing Strategist, Search and More

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Whitehall Media, the UK’s market-leading business-to-business multi-platform media group is delighted to announce that it has now teamed up with leading Stockport-based internet marketing strategist, Search and More.

Search and More is really looking forward to working with Whitehall Media and believe that this will be the start of a long and mutually successful partnership that will be of significant benefit to both businesses in the medium and long term.

Whitehall Media, the UK’s market-leading business-to-business multi-platform media group is delighted to announce that it has now teamed up with leading Stockport-based internet marketing strategist, Search and More.

Whitehall Media is committed to developing market-leading brands and driving business forward. Its brands inform, inspire and connect in every sector in which the company operates. Whitehall Media has been successfully producing public policy and mainstream commercial strategy conferences and events since 2005, delivering 50 events each year, and working with public bodies, membership associations, think tanks, campaign groups, voluntary organisations and the commercial sector. The company has created a unique range of brands and has demonstrated a proven ability to market effectively to target audiences. In the last 6 years the business has developed and is now justifiably recognised as the market leaders in this field.

Whitehall Media maintains an undiluted focus on content and product quality across conferences, awards, exhibitions, and intelligence services. This enables the sharing of best practice, ideas and inspiration, for better, more timely, and more informed decisions. Whitehall Media gives business professionals the commercial understanding and access to the people and organisations they need to do their jobs better. It specialises in delivering professionally managed and strategically marketed events on the biggest issues of the day, such as Big Data, Big Data Analytics, Critical National Infrastructure, Identity Management, Public Sector Enterprise ICT and Central Government Business and Technology. In order to continue delivering these a top quality service, Whitehall has turned to Search and More, the North West’s number one organic internet marketing strategist, to help it consolidate and build on its success in the market place and deliver an even-better and more-targeted service to its growing list of clients.

Search and More is the internet marketing strategist of choice in the North West with a proven 10 year track record of making business work better and smarter. Search and More doesn’t believe in approaching internet marketing in the traditional way. It prefers to look at the whole picture, and doesn’t focus purely on search engine optimisation (SEO). Although SEO might improve short-term search engines ratings, it isn’t necessarily a sustainable strategy and will never deliver the sort of results that businesses would like. Search and More uses a more rounded, holistic approach that focuses on every aspect of a business’s internet marketing strategy. Far too much emphasis is placed on keywords in internet marketing. Although the right keywords are important and might improve search engine ranking for a while, they will never guarantee that website visitors will like what they see, nor buy any of the products on display.

To get any website noticed, it needs to rank highly in the search engine results, and to achieve this it needs to provide relevant and useful information – content. The simple truth is the higher the ranking on Google, Bing and other search engines, the more people will click on the website. Every extra click could be a potential new sale. The aim of search engine optimisation (SEO) is to improve search ranking for chosen ‘keywords’. Not all websites can be on the first page, there are only 10 places available, but with some effort Search and More can give any website the advantage that will hopefully take it to number one.

Every website is different. Every one will have its own strengths and weaknesses and each will have differing needs and requirements. The company tailors every SEO package around the client’s business, as one size does not fit all. To begin with, Search and More will carry out a detailed analysis of the website and produce a report explaining what needs to be done to make the business more effective.

Managing Director, Robert Gaskell, confirmed the details of the new deal and expressed his satisfaction that Search and More has been able to add such a respected and established North West company to its growing list of clients:

“Search and More is delighted to welcome Whitehall Media on board. It is a nationally respected company, with a fantastic reputation for delivering quality and measureable value. It is quite rightly recognised as the market leader in its field, and it’s easy to see why. Search and More is really looking forward to working with Whitehall Media and believe that this will be the start of a long and mutually successful partnership that will be of significant benefit to both businesses in the medium and long term.”

The latest agreement comes on top of the recent announcement that Search and More is also now representing another dynamic, high profile UK company, Freshcig. Freshcig is the UK’s favourite electronic cigarette supplier, and has built an enviable reputation in the market by offering its customers value for money, unprecedented levels of customer service and unmatched choices: the choice of a healthier and cheaper alternative to smoking tobacco-based cigarettes, the freedom to legally smoke in public spaces, and the UK’s best and widest choice of flavours to suit every one of its customer’s individual tastes. Freshcig’s ultimate goal has always been to give its customers what they want, when they want it, at a price that suits. Freshcig is determined to continue to deliver these goals, and has turned to Search and More, the internet marketing strategist of choice, to help it consolidate its rightful place in the market.

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Jason Walker

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