Chalktrail for Bike and Scooter Launches on Kickstarter

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Art and Activity Come Together for Miles of Creative, Colorful Fun

Miles of Creative, Colorful Fun

“The magic happens the second the chalk touches the road and the rider gets rolling”, says Scott Buamann, president of Chalktrail LLC and Chalktrail™ inventor.

Unveiled at the 109th American International Toy Fair on February 12 in New York City, Chalktrail™ received a unanimously positive response, even making it into the coveted Parents.com “The Coolest Toys From Toy Fair 2012” feature. Chalktrail™ brings the simple, timeless joy of riding a bike or scooter together with the creative expression of decorating neighborhood streets, sidewalks, parks and playgrounds with bright and colorful chalk.

The Chalktrail™ product line includes two separate versions which allow users to make colorful and creative chalk lines and patterns with bicycles or two-wheeled scooters. Chalktrail™ attaches to the back of the bike or scooter and holds a piece of giant sidewalk chalk which follows the rider wherever they go.

“The magic happens the second the chalk touches the road and the rider gets rolling”, says Scott Buamann, president of Chalktrail LLC and Chalktrail™ inventor. “Kids are delighted as they circle back and see a bright, vibrant line showing where they’ve been. They instantly begin to retrace their path, which quickly evolves into an ever-growing design. The street or sidewalk becomes a giant canvas, the rider an artist. And with each piece of non-toxic, washable Chalktrail™ Chalk lasting for up to 1 1/2 miles, the kids often wear out before the chalk does.”

Chalktrail’s™ ingeniously simple designs don’t require any tools to install and can be put on the bike or scooter quickly and easily, even by a child; and the same goes for the way the pieces of giant Chalktrail™ Chalk are inserted and adjusted in the devices. Another brilliant design feature of Chalktrail™ for bike is the adjustable chalk holder, which can be set to work with any bike wheel size. Similarly, Chalktrail for Scooter is designed to work with nearly all “Razor” style single-rear-wheel scooters.

Chalktrail LLC has decided to tap into the skyrocketing popularity of Kickstarter as a launch platform for Chalktrail™. The Kickstarter model allows backers to make micro-investments in Chalktrail™ which will enable the company to ramp up for mass production. A variety of different contribution levels, starting as low as $15, are available to Chalktrail™ backers. Backers at each contribution level not only will receive Chalktrail™ products upon arrival of the first production run, but also receive the gratification of being a vital part of this exciting entrepreneurial effort. More information about Chalktrail™ and the company’s Kickstarter campaign can be found at:

http://www.kickstarter.com/projects/1894629582/chalktrail-awesome-toys-for-bike-and-scooter

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Scott Baumann
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