SNL Kagan acquires MediaCensus, the flagship data product from MediaBiz

SNL Kagan is pleased to announce that it has acquired MediaCensus, the flagship data product from MediaBiz. MediaCensus, which provides geographic subscriber estimates for the multichannel space, channel lineups and must-have competitive intelligence, is the most accurate and complete information of its kind, carefully constrained to public documents, provider footprints, technical capabilities and other exclusive sources.

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(PRWEB) March 19, 2012

SNL Kagan is pleased to announce that it has acquired MediaCensus, the flagship data product from MediaBiz. MediaCensus, which provides geographic subscriber estimates for the multichannel space, channel lineups and must-have competitive intelligence, is the most accurate and complete information of its kind, carefully constrained to public documents, provider footprints, technical capabilities and other exclusive sources.

SNL Kagan and MediaBiz have partnered for a number of years to offer market-level subscriber estimates for the multichannel space through the SNL Kagan platform. MediaCensus, as a new SNL Kagan service, will add detailed subscriber and network data previously unavailable from SNL Kagan, offering a wide range of critical analytics for the media and communications industry. Through the addition of this new service, current and future SNL Kagan clients will have the opportunity to access many new features including cable, Telco TV and DBS subscriber counts by provider and by network, network carriage, channel lineups, and HD network tracking, available by zip code and TV market.

“We are thrilled to incorporate the best-in-class geographic subscriber data from MediaBiz with the SNL Kagan suite of product offerings. SNL Kagan has had a long-standing and successful relationship with MediaBiz, and our clients will now have even more detailed and actionable analytics on the competitive multichannel industry,” said Dan Seideman, Sr. Director, SNL Kagan. “We welcome the talented MediaCensus team to SNL Kagan and plan to invest significantly to support our shared mission of outstanding client support and continuous product improvement.”

“For the past few years, MediaBiz has worked closely with SNL Kagan providing the underpinning, granular data that helps makes SNL Kagan the best at critical media analytics. When SNL Kagan approached us about a combination along with promises to make the combined suite of products even better, we couldn’t say ‘no’,” said Paul S. Maxwell, CEO of MediaBiz. “We believe this combination – especially since SNL Kagan is acquiring our best data analytics employees along with the product suite – will set the benchmarks for media companies for the foreseeable future.”

Following the transaction, MediaBiz will continue as a standalone company, and will continue to offer its industry-leading Bridge Suite of products alongside consulting services to the media & communications industry.

For more information about SNL Kagan and its new MediaCensus offering, please contact sales@snl.com or +1.866.296.3743.

Dennis Rooker, PC was legal advisor to SNL and Robert St. John Roper served as legal advisor to MediaBiz. Terms of the transaction were not disclosed.

About SNL Kagan
SNL Kagan, a division of SNL Financial LC, is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit http://www.snlkagan.com.

About MediaBiz
Media Business Corp. (MediaBiz) is an independent research, reporting and consulting firm based in Colorado. MediaBiz provides research and consulting services to the full range of multiplatform companies, including cable, satellite, telco and wireless operators as well as programmers and other service providers. It also publishes The BRIDGE Suite consisting of The Morning BRIDGE, The Evening BRIDGE and the quarterly report, The BRIDGE. For information about MediaBiz, please send an email to info@mediabiz.com.


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