Evanston, Illinois (PRWEB) March 16, 2012
Gleanster today announced the latest webinars in a continuing series designed to help senior executives and other industry practitioners, including decision-makers in the marketing, market research, and customer support functions, maximize the value of their social media monitoring and analysis efforts to drive measurable business improvement.
Jeff Zabin, a bestselling business author and influential industry analyst who currently serves as research director at Gleanster, will participate as a featured speaker. Zabin has authored multiple benchmark reports on best practices in listening to the voice of the customer for both Gleanster and the Aberdeen Group, where he previously served as research fellow.
Gleanster's most recent benchmark report on social media monitoring, called Social Intelligence, published in Q3 2011 and has since garnered widespread acclaim. It is currently available for free download (registration required) and can be accessed by clicking here.
In addition to reviewing the key research findings from that report, Zabin will share the preliminary findings, based on the experiences of hundreds of companies, from the upcoming report Voice-of-the-Customer Analytics, which is scheduled to publish in May 2012.
The webinars are scheduled as follows:
March 22 – “Beyond Social Media Monitoring: How Leading Brands Are Capitalizing on the Voice of the Customer.” To learn more about this event (sponsored by KANA) and to register, please click here.
March 29 – “How You Can Analyze Social Media to Make Better Business Decisions.” To learn more about this event (sponsored by Crimson Hexagon) and to register, please click here.
April 10 – “How ampm Convenience Stores (and Other Top Brands) Are Winning with Social Media Data.” To learn more about this event (sponsored by Visible Technologies) and to register, please click here.
All of the webinars are complimentary and open to all attendees.
Gleanster is a best practices market research and advisory services firm. We benchmark best practices in technology-enabled business initiatives, delivering actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. As the first market research firm to "go open," we also aggregate thought leadership in the form of white papers and research reports from third-party sources. For more information, please visit http://www.gleanster.com.