Eventful has been creating some of the most innovative digital campaigns out there – really working with its partners to develop meaningful experiences for fans and consumers.
San Diego, CA (PRWEB) March 20, 2012
Eventful, Inc., the leading digital service connecting consumers with live entertainment, movies and local events, announced the appointment of Bill Kantar to Vice President of Sales. Kantar will be based in Los Angeles and report to Jordan Glazier, CEO, Eventful.
Kantar will be responsible for leading Eventful’s national sales team as well as recruiting and training new sales team members in Los Angeles and New York. He will also oversee the development and implementation of partnership and sponsorship programs with brands, the entertainment industry, the music industry, and other partners who want to promote to Eventful’s nearly 20 million active lifestyle consumers.
“Bill is a highly respected executive with a proven track record of success,” said Jordan Glazier, CEO of Eventful. “He will provide forward-thinking leadership to a great sales team, allowing us to continue to build strong relationships with existing partners, while expanding our overall footprint. We are pleased to welcome him to Eventful.”
Kantar most recently served as Managing Director of Account Management for Yahoo!, Inc. where he was charged with increasing new business and growing existing accounts throughout North America. In that position, he managed a national team of more than 70 members and was responsible for raising advertiser satisfaction scores by 50-percent to their highest levels ever. As the Senior Sales Director for Yahoo! Search Marketing, Kantar also was responsible for building a national sales team that analyzed campaigns success metrics and delivered customer growth opportunities for existing clients.
“Eventful has been creating some of the most innovative digital campaigns out there – really working with its partners to develop meaningful experiences for fans and consumers,” said Kantar. “I am eager to help meet the needs of both Eventful’s diverse partner base and its millions of engaged people who use Eventful every month to discover what is happening around them.”
Prior to Yahoo!, Kantar served as Sales Director for Overture Services, Inc. where he launched a new team focused on growing business from advertising and Search Engine Marketers. Kantar also previously held sales and marketing positions at Goto.com and Wilden P&E.
Kantar is a graduate of California State Polytechnic University, with a bachelor’s degree in marketing management.
About Eventful, Inc.
Eventful is the leading digital media company connecting consumers with live entertainment and local events. Nearly 20 million people use Eventful every month to find out what’s happening and decide what to do. Eventful works with leading brands and entertainment properties to reach consumers and drive commerce through a unique and targeted blend of digital, social media, and direct marketing. Eventful’s unique social media service “Demand it!” ™ empowers consumers to influence the content and location of entertainment and live events. Visit Eventful at http://www.eventful.com.