Wickware FSMI™ is First Index for Financial Services Marketing

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New index will track key industry spends, trends and tactics

For the first time, marketing professionals at retail and institutional asset management firms across North America will have a window into industry trends and competitor firms. The Wickware Financial Services Marketing Index (FSMI) will track key indicators, such as how much firms spend on marketing, where they dedicate resources, whether they are hiring and how these factors link to assets under management growth.

“Marketers are often operating in a vacuum and want to know what their peers are doing,” said Cara Crosetti, account director at Wickware Communications. “The Wickware FSMI will give them the context they need to understand the competitive environment, identify links between marketing success and business growth and build a stronger business case for marketing at their own firms.”

In addition to publishing the survey results, Wickware will translate the findings into a measure of the overall strength and confidence of financial services marketers. The index will be set at a baseline of 100 on July 1, 2012.

Marketing professionals can go to http://www.wickware.com/FSMI to answer 10 quick and anonymous survey questions.

For more information
Financial services marketers can contribute to the index at http://www.wickware.com/FSMI and subscribe to share in the results when they are published.

About Wickware Communications
Wickware Communications has helped leading financial services firms across North America earn a better Return on Creative™ through superior strategy, branding, writing, design, print, and digital marketing solutions. For more information about Wickware Communications, please visit http://wickware.com/.

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Cara Crosetti
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