The world has gone Social where including the crowd is absolutely mandatory. So why not take crowdsourcing all the way – to collaborate with our business decisions too. While many entertainment production companies and networks are hush-hush ...
San Francisco, CA (PRWEB) March 20, 2012
Bud Light or Miller Lite? AT&T or Verizon? H&M or Gap? Apple or Google? … FOX or YouTube? NBC or Netflix? Hulu or CBS? Who is awesome and who is not? The battle for brand supremacy in the minds of consumers is always a fiercely contested one. But what happens when a San Francisco Technotainment startup takes crowd-collaboration to a whole new level by also asking viewers for direct input on their favorite advertising sponsors and picks for TV media network too? buzz boxx entertainment is doing just that in developing its new transmedia entertainment series.
buzz boxx entertainment releases “The AWESOME or Not Sponsor Select-A-Roo!” Survey – a 10-minute questionnaire that nationally crowdsources viewers’ feedback and importantly top picks for advertising sponsors and brand favorites. From beer to vodka to airlines to clothing retailer and more, buzz boxx empowers its audience to identify their top choices for brand sponsors and weed out the “suck-free” ones. And since the face of media and how entertainment is being consumed changes daily, the Select-A-Roo Survey takes it one step further and asks viewers to vote where they expect and actually want to tune in to watch the series. Look out TV networks!
John Graham, buzz boxx entertainment’s Founder explains, “The world has gone Social where including the crowd is absolutely mandatory. So why not take crowdsourcing all the way – to collaborate with our business decisions too. While many entertainment production companies and networks are hush-hush about what they are producing, we go to the opposite extreme. Not only do we actively engage our audience to shape our series which is our DNA, but we’re also asking for their vocal involvement on the business side too. We’re just trying to do it in the smartest way – being powered by all.”
“The AWESOME (or Not) Sponsor Select-A-Roo” Survey solicits direct feedback on three transmedia, buzz boxx entertainment properties, or as the company explains “Technotainment” series – a true mash-up of Entertainment and Technology. The series include: “Party Remixx” – a crowd-created community sharing extreme theme party ideas, hosting live club events for viewers to host and attend, and broadcasting a television series with favorite crowd-generated content; “The Big Hook-Up” – speed dating on Social technology steroids which culminates in the full event and broadcast production of the World’s Largest Speed Date Event live from Las Vegas; and “Top-Spott” – a contestant elimination TV reality series with real-world advertising challenges featuring both on-show and online contestants. The City of San Francisco, from SFTravel to the San Francisco Mayor’s Office, are fully backing “Top-Spott” which will showcase the City, Bay Area brands, and emerging advertising technologies helping to shape innovation in the country. The Select-A-Roo Survey takes only a few short minutes and can be found at http://www.buzzboxxentertainment.com
buzz boxx entertainment takes brand integration, entertainment marketing, product placement, and event sponsorship to a whole new level, so how will the networks react? While not guaranteed to partner, it could certainly look unfavorably for the audience’s pick not to sponsor or a media network not to distribute since buzz boxx entertainment plans to publicly share the final results. Adds Graham, “We have a feeling the Twitter Universe and Blogosphere will light up if the viewer’s top picks choose not to participate. In the end, we know we’re going to create something special with the crowd in our corner.”
Stay tuned for the crowd-created results ...