Pronto Post Comments on Consumer Study That Indicates Direct Mail Preferred Marketing Channel

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Pronto Post Inc., South Florida's largest product fulfillment and direct mail company, has announced comments on a recent study completed by Epsilon Targeting showed that direct mail continues to be a preferred marketing communication channel for U.S Consumers. Direct mail company Pronto Post maintains its readiness to meet these demands through continued facility upgrades and top personnel recruitment.

pronto post comments on consumer study that indicates direct mail preferred marketing channel

Pronto Post Comments on Consumer Study That Indicates Direct Mail Preferred Marketing Channel

“This study confirms what I still believe,” commented Pronto Post Executive Vice President Andrew Diamond, “people enjoy getting mail, and direct mail marketing still has its place in our lives.”

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Pronto Post Inc., South Florida's largest product fulfillment and direct mail company, has announced comments on a recent study completed by Epsilon Targeting showed that direct mail continues to be a preferred marketing communication channel for U.S Consumers. Direct mail company Pronto Post maintains its readiness to meet these demands through continued facility upgrades and top personnel recruitment.

“This study confirms what I still believe,” commented Pronto Post Executive Vice President Andrew Diamond, “people enjoy getting mail, and direct mail marketing still has its place in our lives.” Pronto Post is a South Florida direct marketing and product fulfillment company that has been delivering direct mail fulfillment services for over thirty years.

Some key findings from the study on consumer media preferences (released December 1, 2011) were:

  •     36% said direct mail is the preferred channel to receive financial services information;
  •     26% said direct mail is more trustworthy than email;
  •     50% said they pay more attention to postal mail than email;
  •     60% said they enjoy checking the mailbox for postal mail, highlighting an emotional connection;
  •     The perception that reading email is faster, declined among U.S. email account holders to 45% in 2011 (from 47% in 2010), suggesting clogged inboxes are draining time;
  •     Personally addressed mail is greatly preferred to unaddressed;

The preference for direct mail also extends to the 18-34 year old demographic;

The study indicates that direct marketers are now doing a better job of targeting consumers with useful information through mail. Thirty percent of U.S. consumers responded, “I now receive more mail that interests me,” compared to 20% a year ago.

Pronto Post has over thirty years of experience in crafting and fulfilling direct mail campaigns for some of the largest corporations and small businesses from its base in South Florida. As the world of direct marketing has changed, Pronto has invested in newer equipment and technologies to serve the changing needs of its customers. Digital printing equipment and the expertise to personalize direct mail pieces is just one of the areas that Pronto continues to lead the market.

The study is based on completed surveys from 2,226 U.S. consumers.

Source: http://www.epsilon.com/channelpreference2011.

Pronto Post can be reached by e-mail at fulfillment(at)prontopost(dot)com, by visiting its web site at http://www.prontopost.com or by calling its toll-free number, 1-866-834-2153.

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