Since last year a number of significant changes in the organizational set-up and infrastructure have repositioned Pronto in the marketplace. These changes have enabled Pronto to compete more effectively in the growing e-commerce product fulfillment market
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Miami, FL (PRWEB) March 18, 2012
South Florida’s largest direct marketing company, Pronto Post Inc., is announcing that is in the process of expansion where a new and improved executive team is shaping the future of the product fulfillment business. With over sixty years of combined experience in fulfillment, print, and marketing, Pronto President and Sales Manager Robin Rodriguez along with Executive Vice President and General Manager Andrew Diamond are refining operational processes, upgrading equipment and personnel and refocusing its marketing and sales efforts to expand Pronto’s presence in the product fulfillment market.
Pronto Post is a South Florida direct marketing and product fulfillment center that has been serving a wide range of customers for over thirty years. Since last year a number of significant changes in the organizational set-up and infrastructure have repositioned Pronto in the marketplace. These changes have enabled Pronto to compete more effectively in the growing e-commerce product fulfillment market.
Rodriguez was hired in 2011 to expand Pronto’s customer base and refocus its sales effort. She has thirty years’ experience in the fulfillment business with a diverse skill set in operations, customer service and sales. An impressive portfolio accompanies Rodriquez, which includes major contracts ranging from Fortune 500 companies to local organizations.
“I’ve seen the marketplace change dramatically over the years, with extraordinary changes in technology coupled with national and international economic troubles,” she said. “We are refocusing Pronto’s mission in light of these changes so we can grow our business and capture a larger piece of the burgeoning e-commerce product fulfillment market.”
One of the keys to Pronto Post’s growth plan was its move in 2011 to a state of the art, 55,000 square foot facility, doubling its available space and allowing it to grow its product fulfillment services. It also added four-color high speed on-demand digital printing capabilities to its arsenal of services in 2011.
Diamond, promoted from within Pronto in 2011, brings over 30 years of finance and marketing experience in both the public and private sector.
“2012 presents both challenges and opportunities for Pronto Post as we adapt to the evolving marketplace for fulfillment and marketing services,” Diamond said. He indicated Pronto’s transformation towards digital technology and improved fulfillment will offer unmatched quality and service for e-commerce, digital color printing and direct mail.
Pronto has also expanded its sales staff, implemented lead generation programs, upgraded its website, established a targeted marketing plan, and begun a telemarketing program aimed at adding product fulfillment customers. Pronto Post specializes in the fulfillment of vitamins, supplements, and nutraceutical products, as well as literature fulfillment for the medical insurance industry.
For further information about Pronto Post’s product fulfillment services, visit their website at http://www.prontopost.com, send an email to fulfillment(at)prontopost(dot)com or phone toll free to 866-834-2153.