Down Etc’s Hug It Like You Love It! ®, Program Celebrates “Girl Power Day” for Boys & Girls Clubs of Silicon Valley

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Down etc, a leader in the down and bedding industry, is launching its first “Hug it like you love it!”® program with the Boys & Girls Clubs of Silicon Valley and Stillheart Institute.

Down etc, a leader in the down and bedding industry, is launching its first “Hug it like you love it!”® program with the Boys & Girls Clubs of Silicon Valley and Stillheart Institute. “Girl Power, a free all day event for 75 girls from disadvantaged families who are members of the Boys and Girls Clubs of Silicon Valley, is about celebrating all that’s great about being a girl and providing the support girls need for successfully negotiating coming into their teen years. Down etc, a purveyor of luxury down and bedding products to the hospitality industry is sponsoring the event and donating heart shaped pillows to all attendees though it’s program Hug it like you love it! ®.

“The Hug it like you love it program! ® was conceived to give back to the community for its support of Down etc over the years. People spend a third of their life in bed. Eight hours a night equals a third of the day, equals a third of your life. You should LOVE your pillow and get a good night’s rest,” says Rebecca Litwin, CEO & Founder of Down etc. “When sleep is essential, almost every person in the world thinks of laying his or her head on a nice, soft pillow. The pillow has been a part of recorded human history and has proven critical for providing comfort. We are so excited to launch our 'Hug it like you love it!' ® program with the Girl Power event. We are very grateful to the Stillheart Institute for providing this amazing experience for these deserving kids. Each girl will receive her very own heart shaped pillow she can take home, squeeze and hug.”

About Down etc
The world of Down etc at Home lies at the intersection of comfort and quality. Our philosophy is that good design and quality are linked and the benchmark for satisfied guests. Down etc at Home products have been used and tested by the most demanding hospitality industry clients. Our “White Glove Service” personified by our “Pillow Butler” program, “Ask the Diva” blog and newsletter and our “Hug it like you Love it! ®” giving back program reflect the essence of who we are and what we stand for. While always fresh in spirit, Down etc at Home products represent our constant and complete dedication to quality. With Design studio headquarters in San Francisco California located at our Down etc at Home Flagship store the newest products, past favorites and design inspirations are found.

About Boys and Girls Clubs of Silicon Valley
The mission of Boys & Girls Clubs of Silicon Valley is to inspire and empower all young people, especially those who need us most, to achieve their full potential as productive, responsible and caring adults. BGCSV has been at the forefront of youth development in Santa Clara County for over six decades, providing quality after school and summer programs for youth in predominantly low income, underserved communities. Club programs are based on a youth development strategy that builds self-confidence and self-esteem, and fosters a sense of belonging, competence, usefulness and influence. For more information, visit:

About Stillheart Institute
Stillheart Institute is an educational retreat center where individuals, groups and organizations come to participate in programs for personal and professional growth and success. Nestled in the hills above Silicon Valley, California, we provide an ideal learning environment to learn, rest and create away from demanding day-to-day activities. Whether occupied by an individual on a personal retreat, a group of yoga students or team of corporate executives, Stillheart helps people make a positive change in the way they live and work, in their community and in the world. To learn more:

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Laura McCann Ramsey
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