KCM Legal Marketing & Media Now Offers Its Proprietary Branding and Communications Program to All Legal Clients

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Years in the making, this proprietary approach produces break-through branding programs for both established law firms and up-and-comers. In this age of round-the-clock communications, media saturation and more legal choices than ever, clients are hard to reach. This program helps lawyers and firms communicate their message to build top legal brands, said Karen McGagh, KCM's founder.

In this day of round-the-clock communications, media saturation, social networking, and more legal choices than ever, it's no wonder that clients are hard to reach. We work with established firms and up-and-comers to develop top legal brands.

KCM Legal Marketing & Media is pleased to announce that its now offering its proprietary branding and communications program to all legal clients.

Years in the making, this proprietary approach produces break-through branding programs for both established law firms and up-and-comers.

"In this age of round-the-clock communications, media saturation and more legal choices than ever, clients are hard to reach, said Karen McGagh, KCM's founder. This program helps law firms identify and articulate their brand.

Based in Baltimore, Maryland with clients across the U.S., KCM is passionate about helping lawyers connect with their clients. Once brand truth is identified, KCM works with lawyers and law firms on public relations, advertising, marketing, strategy and media relations. The firm coordinates all communications activities so one clear and concise branding message breaks through the legal clutter.

“We’re inspired by the belief that lawyers can use communication to change the way clients responds to law firm brands, reputations and ideas,” said Ms. McGagh. “This belief has led to close and long-standing relationships with our clients, who trust us with their established practices, and with the up-and-comers who will be tomorrow’s top firms. "

"We strive each day to meet the needs of our clients with a level of service, insight, creativity and deep knowledge that sets us apart,” she added.

KCM isn't filled with standard PR or advertising agency “types.” The KCM team is inquisitive, creative and smart about building lasting legal brands.

Firm public relations, branding and marketing services include:

  •     Integrated Marketing Strategy Development
  •     Message Development
  •     Advertising – print, radio, television, special events, public radio and television underwriting
  •     Legal Newsletters
  •     Scouring the website for ideas and fresh content so it’s up to date
  •     Firm News Press Releases
  •     Awards Press Releases    
  •     Case News Press Releases    
  •     Community Service Press Releases    
  •     Pitching lawyers as legal commentators in the local and national media
  •     Packaging and pitching stories so the media picks them up and uses them on their web-based products for maximum exposure    
  •     Daily media monitoring and analysis (clients receive emails when their name appears in the news or in blogs)    
  •     Litigation communication for clients

About KCM Legal Marketing & Media
KCM Legal Marketing & Media is a public relations and advertising firm devoted exclusively to lawyers, law firms. and legal issues. We work with lawyers and law firms on public relations, advertising, marketing, brand strategy and media relations. We coordinate all activities so firms develop one clear and concise message that clients respond to. Credibility, messaging that connects instantly with clients and consistency guide our approach, which has been effective for both established law firms and up-and-comers. We invite you to visit our website at http://www.kcmlegalmarketing.com, or give us call 443.632.4217.

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Karen McGagh
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