Neuromarketology: FabCom Full Service Integrated Strategic Marketing Ad Veteran’s ROI Methodology for Print Service Providers at Dscoop7

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Ad Business Innovator Brian Fabiano Presents Neuromarketing Solutions to Graphic Arts and Technical Professionals

Traditional marketing approaches in a converging world can leave companies hemorrhaging market share. Brian Fabiano, author, pioneer and ad business innovator, will introduce essential new technologies and methodologies that stop the bleeding and produce astonishing ROI during his break out session at the Dscoop7 in Washington D.C. Conducted March 22-24, Dscoop7 is an education and networking conference for HP Graphic Arts customers.

“The 2012 Dscoop annual conference will focus on educating members on brand strategy for their customers. Print service providers (PSPs) are in a unique position to speak to the creative or marketing directors at a company and meet their spectrum of marketing needs—everything from direct mail to e-commerce to signage to packaging. “

In his break out session from 12:45 to 1:45 p.m. Friday, March 23, Fabiano will present Neuromarketology: Cross-channel Marketing Campaigns that Generate Astonishing ROI (Session #57). Participants will have the chance to win a free Nook, but must be present to win. For a preview of his presentation, visit

Based on first-hand experience at the leading edge of the industry, Fabiano provides a clear perspective on the new marketing landscape and step-by-step guidance on leveraging its unique opportunities. Traditional approaches can leave you bleeding market share on a regular basis. Today’s conditions demand a true dialogue with your audiences.

Fabiano is CEO of the Phoenix-based integrated marketing and advertising agency FabCom and author of Neuromarketology: How to Develop, Implement and Manage Dynamic, Real-Time, Cross-Channel Marketing Campaigns that Generate Astonishing ROI.

Deployed by FabCom, Neuromarketology is the methodology of mapping each of your target audiences' behavioral, demographic and psychographic connection points to your brand. The science promotes dynamically configuring marketing messaging to connect your brand attributes with each of the individual targets brand-matched characteristics through automation that results in the most relevant method for influencing the specific target.

The playing field of marketing has changed more in the past two years than in the previous 10 years. During his talk, Fabiano will provide a clear perspective on the new marketing landscape and step-by-step guidance on leveraging its unique opportunities. He also will present case studies that show you how to harness powerful platforms and link your siloed data and diverging audiences with real-time, cross-channel content that results in automated dialogue marketing and delivers unprecedented campaign ROI. The results of this new methodology transforms the way you can reach your customers.

Spearheading industry innovations for 25 years, Fabiano not only pioneered Neuromarketology but applies it daily in creating astonishing results for his companies and clients. He has an extensive history of innovation starting with the deployment of the first Macintosh publishing systems in the Southwest in the 80s. A few years later, he pioneered the development of HD publishing processes and was at the vanguard of Internet acceptance, leading brands, big and small, to Internet adoption and online brand development in the early 90s. Currently, Brian is leading the industry in its next tipping point, Neuromarketology, the application of dynamic segmentation and automated cross-channel one to one marketing.

Dscoop7, taking place March 22-24, 2012, at the Gaylord National Hotel and Convention Center in Washington, D.C., will focus on helping printers understand the range of services they can provide by either partnering or growing their business. See if this breakout session will give you the roadmap for maximum ROI, as it has countless others. Take a brief quiz and enter to win a free copy of Neuromarketology here:


Fabiano Communications (FabCom) is an integrated strategic marketing and advertising agency with clients across the United States. FabCom is known for its specialties in dynamic one-to-one marketing, integrated, cross-platform, multi-channel, database and trigger marketing. Its strategic, research-oriented, personalized approach to marketing communications has helped conceive and implement numerous highly successful national and regional campaigns. FabCom not only produces results that are guaranteed, CEO Brian Fabiano wrote the book on the best way to achieve them: Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One-to-One Marketing and Astonishing ROI. Please visit , or to learn more.

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