St. Patty’s Day Over but Not for iTunes’ Leapin’ Leprechaun Lite iPad Game

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While St. Patrick’s Day is now over, Ireland lovers are not giving up on their quest for the elusive pot of gold at the end of the rainbow. Demonstrating that Irish pride is not just a one-day-out-of-the-year outpouring, they continue to line up in droves to download the Leapin’ Leprechaun Lite iPad game app on iTunes.

Leapin' Leprechaun Lite

Leapin' Leprechaun Lite

Thousands of people visit Ireland every year, all year round, to trace their heritage. That same heritage went into the design of this game. Conceived and created in Ireland, it features graphics that are based on actual Irish scenery.

As might be expected, Leapin’ Leprechaun Lite, a new iPad game from Mobile Magnus, was downloaded exceedingly well this St. Patrick’s Day. But in a showing that might not have been anticipated, it continues to maintain that download momentum even though the Irish holiday is now a piece of history. With plans for more levels of the game to be released in the full version and ongoing marketing efforts in place, Leapin’ Leprechaun’s Irish luck doesn’t appear as though it will run out any time soon.

Back in December, iPhone app sites and reviewers couldn’t tout games like Christmas Tree Game HD, Santa for Night, Play N Wish Merry XMas and Stop Santa enough. But their meteoric rise in the experts’ eyes quickly dissipated once December 26 rolled around. Now, fewer than three months later, not a single one remains on iTunesGames.net’s list of 100 top games, nor are any of them to be found under the App Store’s Games link.

Despite its holiday connotation, Leapin’ Leprechauns Lite is bucking that trend and continues to be downloaded well. In fact, now that St. Patrick’s Day 2012 is one for the record books, downloads for the iTunes iPad game are still increasing rather than decreasing.

Glowing recommendations by Apple app influencers helped Leapin’ Leprechaun sales reach a fever pitch leading up to March 17, but now that the holiday has passed that push can no longer account for the continuing demand for the game. So what is keeping it on its upward assent? Lead designer, William McCarthy of Cork, Ireland thinks he knows the answer.

“Irish roots run deep,” he explains. “Thousands of people visit Ireland every year, all year round, to trace their heritage. That same heritage went into the design of this game. Conceived and created in Ireland, it features graphics that are based on actual Irish scenery. As a result, game players get a taste of the old homeland without ever leaving the comfort of their new homeland.”

So while St. Patrick’s Day may fuel the Irish fever, once it’s caught it doesn’t die down easily. In fact, even presidents like John F. Kennedy have happily leveraged their Irish roots to victory on the campaign trail. Leapin’ Leprechaun Lite owes its continuing appeal to individuals whose Irish fascination can’t be sated. And McCarthy wouldn’t have it any other way. “Despite its leprechaun theme, the game was never really designed exclusively for St. Patty’s Day. It was intended for year-round game play.

To learn more about the Irish graphics that are attracting Irish pride holders to Leapin’ Leprechaun Lite, visit http://itunes.apple.com/us/app/leapin-leprechaun-lite/id510916059. To infuse some old world Irish heritage into an iPad, download the game at iTunes.

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