It also highlights the growing trend for niche community websites to us personalised offers as a way to monetise their offering.
London, United Kingdom (PRWEB) March 19, 2012
VouchMania.com - daily deals for university students.
-New website offers personalized daily deals to students
-Profits to go to the 2Study Foundation to support university students in financial hardship
-Highlights growing trend in students accessing daily deals sites
VouchMania.com has launched today in a bid to use the current trend in daily deals to generate income for the 2Study Foundation – a charity set up to provide free, means tested grants to university students.
Powered by personalization specialist, Buyometric, the UK’s leading daily deal and flash sales aggregator, VouchMania aggregates special offers from daily deal websites such as Groupon and Wowcher, and sends its users a single daily email tailored to their preferences.
2Study Foundation founder, Ash Daswani, explains: “The foundation has been created to offer university students in England and Wales a free 'means tested' hardship award, which could range from £500 to £3,000. To do this, we are launching a series of innovative partnerships, which will be advertised to students via the new social networking site money2study.com, as well as to the wider public.”
VouchMania.com will be marketed to 250,000 university students from a group of supporting universities over the next few weeks through money2study.com. There are expectations for the site to grow rapidly, and VouchMania.com will donate 80 per cent of net profits to the 2Study Foundation.
Paul Fisher, CEO and founder of Buyometric, added: "We've been happy to support VouchMania.com by providing access to our deals aggregation platform. Students have not been heavily targeted by daily deal websites until now but expect to see strong uptake, particularly because all purchases will help fellow students in need.
“The move is in line with Buyometric’s strategy to grow quickly through both acquisitions and partnerships, and comes weeks after a number of other similar deals. It also highlights the growing trend for niche community websites to us personalized offers as a way to monetize their offering."