Peanut Butter & Co. and Bob’s Red Mill Go Nuts About Oats

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Promotion features delicious new healthful recipes for 2012 plus free coupons and a sweepstakes.

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Peanut butter lovers rejoice! Peanut Butter & Co. and Bob's Red Mill are pleased to announce the launch of a month-long online promotion, the Nuts About Oats Sweepstakes.

The two companies have engaged six leading food bloggers to develop new breakfast recipes using peanut butter from Peanut Butter & Co. and oats from Bob’s Red Mill. From Thursday, March 8 to Sunday, April 8, 2012, consumers are invited to vote for their favorite recipe at http://www.NutsAboutOats.com. The blogger whose recipe gets the most votes will receive $1,000. Consumers that take part in the promotion will be entered into a sweepstakes, and five lucky winners will be randomly selected to receive a prize pack containing products from both Peanut Butter & Co. and Bob’s Red Mill valued at $100. In addition, the first 20,000 people that vote will receive $1.00-Off coupons from both companies.

The participating bloggers and their recipes are:

  • Faith Gorsky, AnEdibleMosaic.com - Peanut Butter and Oat Carrot Cake Breakfast Pudding with Candied Oats
  • Irvin Lin, EatTheLove.com - Strawberry Jam Filled Banana Peanut Butter Oat Muffins with Oatmeal Crumb Topping
  • Alejandra Ramos, AlwaysOrderDessert.com - Peanut Butter Oatmeal Pancakes
  • Jacqui Scoggin, GoodThingsGrow.com - Good Morning Peanut Butter and Oats Coffee Cake
  • Lori Twitchell, LemonsAndLavender.com - Peanut Butter and Oat-Crusted Breakfast Pizza
  • Matt Weber, ThymeInOurKitchen.com - Oat and White Chocolate Peanut Butter Scones

"More and more people have been talking about pairing peanut butter with oatmeal for breakfast. It's a delicious combination of fiber, protein and energy. So many people are making commitments to eat better these days. Breakfast is an integral part of a healthful diet, and combining wholesome ingredients like products from Peanut Butter & Co. and Bob’s Red Mill is an exciting way to get people thinking about breakfast in a new way,” said Peanut Butter & Co.’s Founder & President Lee Zalben aka “The Peanut Butter Guy.”

The Nuts About Oats promotion is part of “Build a Better Breakfast with Peanut Butter,” a yearlong breakfast-focused initiative developed by Peanut Butter & Co. and the National Peanut Board, which represents America’s peanut growers. Peanut Butter & Co. products are made exclusively with USA-grown peanuts.

About Peanut Butter & Co.
Peanut Butter & Co. began in 1998 as a cozy little sandwich shop in Greenwich Village, NYC and is one of the fastest growing natural/specialty food companies in the US. The Company’s ten varieties of all-natural, flavored peanut butter are available in over 15,000 supermarkets and specialty retailers, and Dark Chocolate Dreams, the Company’s chocolate flavored peanut butter is the #1 selling all-natural chocolate nut spread in the country (Source: IRI). Peanut Butter & Co.’s products are made exclusively from USA-grown peanuts. Find out more at http://www.ilovepeanutbutter.com and http://www.facebook.com/PeanutButterCo and http://www.twitter.com/PeanutButterCo

About Bob’s Red Mill Natural Foods
Bob’s Red Mill Natural Foods, a distinctive stone grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. Bob’s Red Mill, now an employee-owned company, offers a diverse line of more than 400 all natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, cakes, cookies, breads and soups that are available throughout the U.S., Canada, the U.K., the Republic of Ireland and Asia. With its dedicated gluten-free manufacturing facility and strict organic protocols, the company has emerged as a leader in providing safe and delicious natural, organic and gluten-free products. For more information visit http://www.BobsRedMill.com. Additional information is available at http://www.Twitter.com/Bobs_Red_Mill, http://www.Facebook.com/BobsRedMill and http://www.bobsredmill.com/blog

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Adam Shapiro
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